12 Spa Marketing Ideas for 2022

According to Statista, there were over 22,000 spa sites in the United States last year. If you don’t have a proper spa marketing strategy in place and don’t frequently promote your spa salon, it may become lost in the crowd.

You’ll find the best spa marketing ideas in this post, as well as recommendations on how to implement them in your spa business.

Get a spa website

Having a website is always a solid option when it comes to promoting your spa online. If people enjoy what they see about your spa online, they are more inclined to visit.

If you have a website, you may show off photos of your lovely spa, provide information about your services and hours of operation, and even address some questions that your consumers might have before calling you.

You can either hire someone to develop a website for your spa or do it yourself. While building a website from scratch may appear difficult, there are many excellent tools available to make the process simple and enjoyable.

It is obviously less expensive than working with an agency, therefore it is cost-effective. I adore spa marketing ideas that aren’t too expensive!

Wix is one of the best website-building platforms for developing a magnificent spa website without any coding or design experience.

Put your spa on Google Maps

It is necessary that your spa is visible on the internet. If someone is looking for a spa near them online, you want them to come across and choose your facility. People frequently use Google Maps to locate local businesses near them.

You only need to register your salon’s details on Google My Business in order for it to show on Google Maps. It’s free, simple, and takes only a few minutes, but having your business listed on Google Maps is extremely beneficial.

Provide easy spa booking options

The more convenient it is for individuals to schedule spa visits, the more appointments you will have. For any spa business, an online booking system is necessary. You’re losing appointments and money right now if you haven’t included it in your spa marketing strategy.

Customers can arrange their own appointments online with a spa online booking system, making it simple and less of a burden for both of you.

During your business hours, not all clients are available. Let’s not forget how tough it is to provide a consumer your entire attention while the phone is always ringing. Clients expect your complete attention, therefore that’s not the finest spa experience.

Spa marketing via text message

This is yet another spa marketing notion that you simply cannot ignore. Because it hasn’t been used as much as email marketing, text message advertising for spas is a gold mine.

While not everyone reads their emails, practically everyone does read their text messages. You can text unique discounts and promotions to your customers, but you can also send appointment reminder texts to remind them of their appointments. This will lower the no-show percentage at your spa and save you money.

You can manually send these SMS messages, but I wouldn’t encourage it. It’s inefficient and unscalable. You can set messages to send automatically based on your preferences using a spa business management program like Appointfix.

Spa and Salon Scent Marketing

One of the most effective spa marketing strategies is scent marketing. It’s truly employed by a wide range of businesses, from tiny businesses to industry giants.

BMW employs smell in all of their showrooms as part of their marketing campaign. They utilize a distinct aroma that makes a lasting impression on a location or in your memory.

If you utilize the same perfume at your spa or salon all of the time, your consumers will be reminded of it whenever they see your logo. The greatest aroma for spas and salons is lavender. It’s linked to feelings of serenity and relaxation.

Use a spa selfie booth or selfie station at Spa

Ever wonder how to advertise your spa without spending a fortune? Create a selfie booth or station! You’ll be raising brand recognition while providing a fun and trendy experience for your clients!

People enjoy taking selfies and sharing aspects of their lives on social media. You can even publish these photos on your own social media platforms if they agree.

Your customers will become brand ambassadors, and your advertisements will feature real, happy individuals. Isn’t this a brilliant spa marketing idea?

Create a birthday program for your clients

A birthday program might help you build consumer loyalty. Clients fall in love with a business because of the minor things.

This is a technique that not many spas use, which is why it’s so effective. While the more well-known spa marketing concepts are fantastic, the less well-known yet very effective ones are the real gems!

You can set up automated messages to your clients wishing them a happy birthday and offering them a free spa service redeemable during their birthday month via the online booking system, which we discussed before.

Spa loyalty cards

The simple strategy to encourage recurring visits is to use loyalty cards. Offer loyalty discounts or a free appointment when a client purchases a particular number of visits to encourage them to return for future appointments or buy more of your services.

Refer-a-friend spa program

Your spa marketing should primarily aim to increase recommendations. Providing exceptional services that cause people to suggest you to their friends and family is the key to earning more referrals.

Even yet, customers may want encouragement to discuss your services. You can use referral bonuses to increase your spa marketing efforts.

Free services, such as discounts for both referring and new clients, or a free spa treatment for every referred client, could be used as incentives.

Simply ensure that you are familiar with your customers and can accurately appraise the scenario. If you have VIP clientele or provide premium, high-end services, this could irritate them and harm your reputation.

Offer spa gift cards

The finest marketing concepts are those that don’t require a significant amount of time or money to implement. The quickest approach to gain new clients and offer more services is to sell spa gift cards or gift certificates.

It is not necessary for the gift cards to be real or pricey. Simply choose and print a free spa gift certificate template that you like. You’ll simply have to pay for paper and printing.

If you don’t want to print them yourself and want something more personalized and special, buy a spa gift certificate template from Vistaprint, customize it, and they’ll print and ship it to you.

Online reviews for your spa

Word-of-mouth has traditionally been the most effective spa marketing strategy. Online reviews are the new word of mouth.

No matter how delighted a customer is with a business, leaving a review for it does not always come easy to them. Perhaps they are unaware of the importance of reviews for your company, so make sure you inform them.

Encourage them to leave a review of your spa and services, and express your gratitude by thanking them.

If you receive a poor review, remember to respond nicely. Try to comprehend why a customer is dissatisfied and see if there is a solution to resolve the issue. Your response to a negative review can make or destroy your reputation.

Promote your spa on social media

You want to be in the same place as your customers. Your clients use social media. Nowadays, everyone is on social media!

One of the most cost-effective spa marketing strategies is to promote your spa on social media. But, because social media is a long-term spa marketing plan, you’ll have to put in some extra time and effort to make it work.

Growing your social media channels and following takes time and effort, but the payoff is well worth it because, after reviews, social media is the most effective way of spreading word-of-mouth.

Because spa social media marketing is so varied and dispersed across multiple channels, a whole article would be required to cover it all.

I recommend reading our social media marketing strategy guide to gain a better knowledge of how to use social media to advertise your spa.

We’d love to hear about your favorite marketing ideas to promote your spa, so leave a comment below and tell us all about it.