2D video advertising to grow your business
Are you also looking for ways to increase your online presence? How about using a video? Well, if your company does not have online videos, you are missing out on one of the most rapidly growing features of digital advertising. Undoubtedly, 2D VIDEO ADVERTISING TO GROW YOUR BUSINESS is an excellent way. Additionally, it shows the human side of your company and communicates highly complicated ideas.
Firstly, what is 2D animation?
2D animation is created in two-dimensional flat space. It has an informative, entertaining, and convincing format. Objects in 2D animation have only width and height properties. Then based on the project’s needs, all the elements in clips are created.
2D video advertising provides effective communication among today’s universal marketing media tools. That includes bright colors, dynamic characters, moving objects, and catchy messages.
Importance of 2d video advertising
2D video advertising may be suitable if your message is best served by showing characters acting out your story. Moreover,
- These clips are vibrant and engaging mediums.
- There is no need to deal with challenges such as shooting location search, casting, extra budget, and time share for production work.
- They are affordable, simple to manage, and will make your key points stand out.
- Users share video content 12 times more often than text and images on social media.
- It as well as boosts sales of online stores by as much as 134%.
- All you have to do is create spaces and characters to convey your brand story.
Get professional help to increase your chances
Some marketers move back at the idea of 2D video advertising because they find it cartoony. However, companies that specialize in the field, such as Animasjonsfamilien, can create digital videos in a variety of styles.
- Firstly, if your brand requires a high level of visual charm, 2D animation professionals allow you to create worlds that attract the viewer.
- Secondly, companies animators are trained to improve the image of your company.
- Thirdly, there is a time and place for every level of elaborateness. Besides, there are times when you just want to make something beautiful. Indeed, the experience of professionals can help refresh your message with simple animation.
Further, if you’re interested in developing a rich and unique visual style that supports your message and brand, 2D video advertising is for you.
Using rich characters engage more customers
Truly, to tell stories, the most successful 2D video advertising rely on engaging characters. Of course, characters can speak or represent as props in a story. Then they demonstrate the true human value of your product or service. Also, it is not even required for the characters to be human. Hence, the richness of these characters can range from simple stick figures to realistic drawings.
Convey your message without missing point
The best examples of 2D animation films include characters that the audience can point to and say, “That’s me.” Creating a character with a lengthy storyline is unnecessary for a well-crafted character clip. It is about accurately displaying your audience’s struggles and needs and expressing how your brand or message can solve those frustrations and meet those needs. As a result it will grow your business.
Attract customers with a great visual storyline
We are strong believers in the importance of storytelling as the most basic form of human communication. The plot helps add structure and compassion to what would otherwise be a list of facts, features, and benefits. Moreover, the tale will bring your bullet point list to life by arranging it into a journey of improvement. Because of its uniqueness and wide range of stylistic options, 2D animation is ideal for storytelling and growing your business.
Keep your 2d video advertising short
Stories don’t have to be boring and long for 2d video advertising. They don’t need to spend more and more time on the duration of a feature film to make their point. In addition, they are skilled at telling gripping stories in 90, 60, 30, or even 15 seconds. These options are attractive to companies with lengthy explanations and brands with simple messages which don’t want to overstay their welcome.
Target your specific audience
Advertising can be planned to target specific customers. A company can use business strategy advertising to reach out to customers who are most likely to buy from them. For instance, these strategies involve placing advertisements for health products in fitness magazines and running toy commercials during children’s television shows.
Businesses can be particular about who sees their advertisements and who has previously bought their products. All of this is due to digital marketing and advanced analytics.
Use advertisement to help your business stand out
Advertising allows businesses to stand out from the crowd. How does one stand out in a sea of businesses selling their wares and services? The answer is Excellent marketing. A company can sell something as simple as soap and outperform a competitor simply by running ads that consumers enjoy. The soap obviously needs to do its job, but there isn’t usually a huge difference in the effectiveness of cleaning products. It all comes down to branding and marketing.
Make your brand reputation with 2D video advertising
Make sure to keep your brand representation maintained because advertising has a great impact on a brand’s reputation. Customers can be attracted or turned off by how a company presents itself. There are numerous examples of businesses running advertisements that backfired. Dove posted a short video in 2017 showing a Black woman lifting a shirt over her head and then appearing to transform into a white woman. This woman then takes her shirt off, revealing herself as a Middle Eastern woman. The intention of the advertisement appeared to be representation, but consumers were not pleased. Then Dove had to apologize. This isn’t the first time Dove has gotten into trouble. This example helps demonstrate that how essential advertisements are to a brand’s reputation.
Make sure to increase conversions
Sales are influenced by advertising. Advertising has an impact on a brand’s reputation, but does it translate into increased sales? Yes, sometimes. To illustrate, an Oldsmobile commercial from 1998 is a good example. The campaign attempted to attract younger buyers. “This is not your father’s Oldsmobile,” they say. It didn’t work and also offended their older customer base. While it is unlikely that this advertisement killed Oldsmobile, it certainly did not increase sales. Conversely, when Wendy’s released their “Where’s the Beef” ad in 1984, their sales reached a record profit the following year. Now you know how advertisement clips can affect your sales.
Facts to get your 2D animated video get done
To summarize, if you want to deliver your message using a traditional narrative structure, a 2D visual video may be the way to go. A clip will include a beginning, middle, and end in which characters change and grow.
Now, “Do I need to grow my business using 2d video advertising?” you may still be questioning. The answer is simple – yes!
Lastly, the statistics speak for themselves when it comes to video marketing:
- 56% of businesses, on average, use up to 5 videos per month.
- 90 percent of users say videos benefit in their decision-making process.
- If a brand posts videos on social media, 75% of users are more likely to follow them.
Enhance your knowledge for growth of your business with more business related ideas.