3 Ways to Create a Robust Shopify Marketing Strategy
Shopify is an ecommerce platform that services more than one million stores. In fact, some of the world’s biggest companies, such as Whole Foods, Kraft Heinz, and FitBit use Shopify to sell to their customers.
If you’re on Shopify, then you’re doing ecommerce correctly. However, actually succeeding on Shopify is no small feat. It can be very difficult to market a small business.
Thankfully, there are several Shopify marketing strategies that are proven to work. So if you would like to learn more then keep on reading and we will take you through everything that you will want to know!
- SMS Marketing
One of the fastest ways for you to reach new clients and boost sales is with SMS marketing. Texts are much more likely to be opened and read when compared with emails.
It takes only a few minutes to set up and usually costs around one cent to send one text message. It is an effective and affordable way to connect and grow your customer base.
SMS marketing is similar to email marketing. You can send one or multiple text messages to whoever you want for whatever reason.
A smart SMS marketing campaign will drive sales, build brand awareness, and get your customers excited about your new products.
Services like Shop and Code can help you with this kind of marketing as well as Shopify in general.
- SEO Marketing
For most companies, a lot of their online traffic comes from search engines, mainly Google. While it takes time to build a successful SEO marketing strategy, it will be cheaper to get new customers through search as opposed to paid advertising.
When you rank high in search engines like Google, you will start to see more daily traffic. The key to SEO is posting content that is useful and relevant. You also want to utilize keywords that are not too general but not too specific.
It takes some trial and error but you should be able to find the sweet spot after some time.
- Influencer Marketing
One of the best ways to build your brand awareness and let people know about your company is through influencer marketing. This is when you partner with popular brand creators who can help to promote your company and services.
Influencers make branded content that goes out to their followers. Many influencers have between tens of thousands to millions of followers. This is a great marketing strategy that is still in its infancy.
The Importance of Knowing the Different Ways to Create a Robust Shopify Marketing Strategy
Hopefully, after reading the above article, you now understand the many different ways that you can make a robust Shopify marketing strategy. As we can see, there are many different strategies out there. It’s important that you try to find out which one is best for your company.
Check out the rest of our blog today for more helpful content!
