6 Common Mistakes with Branding and How to Avoid Them
There are over 31 million small businesses in the U.S, which means you must use branding to your advantage.
Strong branding shows you’re credible, a premium option, and are worth your audience’s money. Perhaps you know little about branding and you want to stay clear from common mistakes.
Sounds like you? Don’t worry, you’ve come to the right place. Here are six common mistakes with branding.
- Complicated Branding
Aside from using OGSM to achieve your goals, you must have a clear brand identity. Avoid choosing a name that’s difficult to remember or an overcomplicated logo.
Remember, you have several seconds to make a lasting impression, so choose simple fonts and graphics that reflect your brand’s ethos.
- Being Visually Inconsistent
Another mistake business owners make when creating a new brand is being inconsistent. For instance, if you use one logo on your social media, but another on your website then it will confuse customers. Plus, it makes you look unprofessional.
Instead, use the same colors, font, and logo so you’re instantly recognizable.
- Low-Quality Graphics
Sure, choosing brand identities is important for businesses, but so is prioritizing quality. There’s no point spending thousands on a logo, only to find that it’s pixelated and blurry when you enlarge it.
If you leave this unfixed, then customers will think you don’t care about your brand enough to make amendments. And when you don’t care about your branding, then what does that say about the quality of your products?
- Not Connecting With the Right Audience
Every successful online branding strategy targets its desirable audience because that’s how you get results. Aside from a strong brand identity, make sure you’re targeting the right people, otherwise, your marketing efforts will go to waste.
To start, figure out where your target audience lives, what they do, and their income. Also, consider their needs so you can prove products that ease their pain points.
- Choosing a Generic Brand Name
When marketing businesses online, choosing a memorable brand name is crucial, especially if you’re pitching to investors. For instance, if you run a potato chip business, then you don’t want to be called “chips” as it’s lazy and forgettable.
Instead, figure out your product’s USP (unique selling point) so you stay at the forefront of customers’ minds.
- Not Offering Something New
Regardless of your industry, there are likely thousands of similar products already available.
Because of this, you must promise customers a new experience or prove how you’re better than the rest. Keep this in mind as you create your brand identity because it’s the key to surviving in a competitive market. As a general rule, don’t pretend to be something you’re not and emphasize your values.
Know the Top Mistakes With Branding
Now you know the common mistakes with branding so you can avoid them.
Make sure you choose clean branding, a memorable name, and remember your target audience. Also, differentiate your business from others and produce high-quality graphics to prove you’re professional. Good luck!
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