The first impression is the last.

How much do you agree? More than 85% of the world population believes in this phrase. As the first impression gives an introduction of whatever the idea, solution, service or product it is.

Considering the same fact, packaging also plays a role in the first impression of your brand in the eyes of your customers. All the product packaging boxes, packets, and bags reflect the brand image for the consumer. It is the recognizable element of your specific business, whether you are trying to sell out information or even a tangible product.

The Recognition Of Your Brand

How much would you like to risk your brand image?

This is how important packaging is for your business. 

Packaging enhances your brand and showcases a specific recognition to be selected upon others. There are several reasons why one should consider packaging as the most important aspect of brand building and reputation.

Today we are presenting; the six most important reasons why packaging should be your focus and why the consideration.

1.      Content Protection

One of the very basic and primary reasons to consider packaging your product.

Strong package around your product sustains it from slipping or facing any damage. It protects the content, which saves you from facing extra loss during the handling process. The reason why custom cookie boxes are prepared and focused upon strengthening protection because the fragility cannot be risked.

Your product is at risk during logistical activities the most. From the inventory to the merchant and transportation, the content of the product can be damaged through:

Ø  Leakage

Ø  Broken Glass

Ø  Scratches

Ø  Folded

And many other ways depending upon your product. Once the product is through transportation, it ends on the shelf. This journey can cause you some serious loss if your packaging isn’t safe enough.

Considering the packaging as the priority for your product is a benefit to your company.

2.      Buyer’s Attraction

Unique packaging attracts the target audience.

Packaging boxes is the vital key used in marketing your product/brand to just the right audience. Once your product is engaging enough to attract buyers, the sale is yours to take.

Random buyers often prefer to take different looking or unique style packaging products rather than dull basic that can easily blend in the environment of other same nature products. So, packaging can attract your buyer easily if customized to the right design.

3.      The Right Amount of Information

Just pitch the exact information your buyer is looking for and turn your leads into conversions.

The right amount of information that can sell your product can easily be displayed through packaging. Many products require information before the buying process and your packaging is the space to sell your product through the necessary information.

4.      A Good Packaging Sets the Quality Bar

When high-quality packaging boxes is perceived by the customer their expectation increases for the same quality for whatever is inside the package. As the customer’s behaviour of assuming high quality inside the product itself due to a high-quality packaging brings in more leads than other similar products.

Customers in the 21st-century demand user-friendly packaging. The usability of your product increases then packaging is easy to handle. Simple to open and close and doesn’t require special attention helps in retaining the customer.

Keep the quality high by making your product packaging healthy, attractive, and simple in terms of usage.

5.      Your Product Stand Out!

Product packaging helps in distinguishing your product from many others.

Even on a busy market shelf, your product can suspect from a distance due to its packaging. It plays a very clever role when the customer is in a hurry and doesn’t consider looking over to other similar products and only pick yours by recognizing it through the packaging. That’s how you stand out among many others.

Then you can grasp and showcase the right image of your brand on the packaging, you have separated yourself from the basic shelf. In this way, you gain a competitors advantage and have higher chances to chose more. A Lead in the competition of the market can achieve through creative packaging.

For instance, can you differentiate between Coke and Pepsi?

How?

Because they have built a consistent image of their brand through their considerate packaging. Even when your product is as same as many others, you can stand out through your perfect display.

6.      Staying In Touch With the Trend

Are you familiar with unboxing videos on YouTube?

It is becoming a trend to share unboxing experiences through videos and clips on social platforms. This is where good packaging has set its bar. Consumers nowadays are more curious about the packaging of the product as much as they are about the product itself. Then the packaging fails to attract the consumer or ends up being on an average list, the product would not be recommended.

For instance, the packaging of the product represents a decent design, the expectation from the product becomes subtle, simple, and strong. The product design is loud and funky, it gives an energetic vibe that resembles the product well.

 Your product packaging boxes are on point and falls in the category of unboxing trend, you have pitched your brand through your packaging well.

Summing It Up!

Above are the six main reasons why the packaging matters the most. It plays important roles in:

ü  Branding your business

ü  Marketing & Sales

ü  Differentiation

ü  Competitor’s Advantage

We mix up all these four roles together, you have yourself a successful business. Product or a wholesome brand success can be achieved through the correct packaging. Only show your customers what you want them to focus on for your product or brand through customized packaging.

Now! You are aware of the reasons; one should not overlook the packaging aspect before stepping into the market.

A good display is a good start!