Legal

8 Reasons Why Law Firms Need Their Own Website

Is a web page necessary for a law firm?

Absolutely yes, it does not matter the projection of your law firm website, if it is a one-man office or with several offices around the world, the specialty of the law firm, etc. For a law firm, having a website can only bring benefits.

5 Reasons Why Law Firms Need Website

Having a website has several benefits

  • Business card: A basic web page, with the information of the office, sections or areas of work and contact, is a business card available to everyone 24 hours a day, 365 days a week. The degree of involvement that this type of website requires is none. Once the website is made it does not need maintenance, but we will not be able to access the following benefits.
  • Image: Writing relevant articles about your sector, typical queries or having a section that says “press” or “they talk about us” brings a lot of confidence to clients and reinforces the image you want to project of your office.
  • Clients: Of course, the fact of writing queries, regulatory news, latest doctrine, etc. It makes users solve their doubts, have a perception of you as a professional and specialist in the matter. Therefore, hire the services, when necessary. As we remember that even if you explain in great detail how a complaint is made. However procedures, steps, and means of proof, they will always need a lawyer to represent their legal interests. So if you have been able to solve those doubts and confidence, it is very likely that it will end up hiring your services
  • Ease of publicizing your new products or services: Preferential shares, floor clauses, “computer” crimes. The current situation in which we find ourselves, makes us continuously specialize in new matters, procedures or regulatory changes. So all these changes, make you have to readjust the efforts of your office to focus on different areas. What is the best way to make them known? A web page is one of the best ways.
  •  Free: Having a web page entails some costs of domain + hosting + web development, all this can be around 500 to 1000 euros, but do you know of any cheaper means to reach thousands of people? Not for the moment, and I can assure you that with options like WordPress, Joomla, etc. You save the cost of web development and a website could cost you the domain + hosting (approximately € 50.- per year).

It is a phrase that many lawyers have told me, and that is that having a web page is not enough. It is like having the office in the middle of the field, hundreds of kilometers from the city. In order to be in the most pedestrian streets we need to pay a place because on the internet. To be in the top 10 of Google (they would be like the most visited streets), we need to invest in a good website and in SEO or PPC

Therefore, the lawyers who say the phrase ” I already have a website and it is useless ” are those law firm’s website that have either in HTML, joomla or WordPress, have created their home, with sliders, Business photographs and in some cases, there are even real photographs of the office, contact section, location section, who we are and values, but the most important thing has been lacking.

The Quiet Lawyers Who Have Discovered the Goose That Lays the Golden Eggs

I know several lawyers, who have seen the that the Internet gave them, which was another means of communication to reach their potential clients. They began to write, to take care of the  social media and today they have a superior position to the rest of the competition in the online market. As any content they publish is positioned on its own. Although they do not stop calling the contact telephone numbers they have, mostly 806. They get quite a few clients who end up hiring their services and receive the odd query to the week prior payment via web.

Analyzing the previous situation, everyone wants it, but nobody gives away

That is why they are called the “silent lawyers”, it could be said that they have an experience that has given great knowledge and much sacrifice. The web meets the objectives, which is to attract clients-

How Have They Done It?

Very simple, they are not experts in SEO, that is, in positioning web pages so that they are in the first places of Google. They have simply done what they do best, write and solve all those doubts. They also have queries that have in their day to day, like clients who visit offices, on the internet. It happens when a person encounters a problem, the first thing they do is search for it on Google.

As you can see read above, users are looking for a series of queries to solve their doubts. So if you start to generate quality content for users. You will begin to position for searches and will be able to get visits that in a% are they will convert into customers.

Still don’t have a law firm website? What are you waiting for?

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