8 Vitals Of A LANDING PAGE That We Should Know

Creating a ‘High-Performing Landing Page’ is not equivalent to rocket science, but the amount of work it demands can’t be negotiated at all. If you want to derive high conversions, you must know ‘What exactly it takes to come up with the great Landing Page?’

Here in this article, we are demystifying the process of ‘How can the landing page bring amazement?’

Before diving deep into the process of ‘Creating a High-Conversion Deriving Landing Page,’ it is essential to know – 

‘What is a LANDING PAGE?’

The page helps to achieve the marketing goals by increasing conversion rates.

Can Landing Page Be My Homepage?

Yes, it can be, for sure. A landing page can be your homepage, or it can be another page within the taxonomy. It can be a standalone page that has emerged to promote specific campaigns, products or sales.

Does Landing Page Not Create Confusion?

Yes, of course! Sometimes people take the landing page for the homepage and form an opinion that the particular company only offers that one service for which the landing page is created.

Do People Find The Landing Pages The Same Way As They Find The Homepages?

Usually, word of mouth and social media platforms make the users find the homepages. On the other hand, landing pages are found organically. You can come across them by typing in the keywords or relying on high-ranking search results.

Is there a specific way through which landing pages are promoted?

Yes, there is. ‘Google AdWords’ is the most reliable platform which helps to promote the landing page.

Here is one example of LANDING PAGES created by Kinex Media:

It is just the beginning snapshot of our Landing Page and it’s effective because:

• It has a Catchy Tagline, ‘Drive More Sales & Revenue,’ influenced by a Call-To-Action.
• Next comes the company’s praise of words which convinces the visitors to only consider you for taking the services.
• After that, you see the three icons of benefits. These are even more influential.

Who Can Forget The CTA Button ‘Generate Leads’?

Someone has rightly said, “Well-Begun is Half Done. We can undoubtedly claim that 50% to 60% of the leads we get from this landing page have been convinced just by having a glance at the beginning only.

Get The Answer To Your ‘Why’?

Why Create A High-Conversion Deriving Landing Page?

• High SEO Rankings

Apart from the conversions, landing pages help you rank on the top of all the Search Optimised Websites.

• Help People Know About The Product You Want To Sell

Landing Page focuses on the promotion of a single product or category. It always lives outside the taxonomy of your site. It helps to spread one message across.

• Efficiency in the Buying/ Subscribing Process

The high converting landing pages direct the visitors to the funnel. They get the suitable options according to the action they want to perform:

• Subscribe
• Sign-Up
• Buy
• Join

Congo To Us, We Are Finally On The Point!

How To Create a High-Conversion Deriving Landing Page?

Step 1: Know Your Goal

Before you start gathering the building blocks for your landing page, it is essential to find out ‘What do you want to accomplish?’ ( Means: What are your Goals like:

• Do you want to grow your email list?
• Do you want to promote a new product?
• Are you willing to promote a discount on the subscription?

Step 2: What is your message?

After determining the goal, you must know what your message will be. Your letter should have a ‘Problem-Solving’ Nature. It must tell the people clearly, how can the particular product or service solve their problem?

Step 3: Keyword Research

We all know the importance of Keyword Research. Without it, your targeted audience would not be able to reach you. It needs a painstaking study to find the high-volume keywords.

Core-Elements Of The Effective Landing Pages

1. Eye Catchy Headline

A compelling headline can help you obtain the three Vowels:

 

A	Attention
I	Interest
U	Understanding

By reading the headline only, the user gets the idea of whether:

• He is on the right page
• He will get suitable results for what he has been searching for long
• The service provider has the potential to satisfy him

Here are a few examples that help you understand – What elements does a good headline consist of?

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2. Compelling Subheads

After the headline, your landing page needs an effective subheadline.

Do a DAB!

The headline must make the visitor ‘LOOK,’ but the headline must make them ‘STAY.’

Here are a few examples to help you better understand, ‘how does an effective subheadline look?’

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What Should The Subheading Be All About?

Since the headline is a bit extra-concise, the subheadline must be elaborative enough. It should tell the visitors about the platform.

3. Pictures

The landing pages, which only contain the content in the written form, emerge dull. Such pages usually fail to trigger the audience to click on CTA.

Did you know?

Image processing in the brain is 60,000 times faster than text processing.

Points to Remember when you Select & Place Images:

• The pictures should have significant dimensions.
• The pictures must be relevant to the products or services.
• The resolution of your image should be considerably high.

Example:

It Must Describe Your Offering Clearly

The landing page must clearly define what you are offering. It is another crucial part of the landing page. If the user does not know the following things about your product, then do you think your landing page will be highly converting?

• What exactly is your product for?
• How can you use it?
• What are the advantages of the same?

Please Note:

• The focus of the explanation must be to integrate the benefits.
• You must be straightforward in explaining things.

Like:

4. Use Psychological Tactics

It is a psychological fact that human beings do have a general tendency to avoid pain. Many marketing campaigns use this psychological tactic.

Let us get a clear idea of the same with the help of an example:

For example, if you are a ‘Massage-Machine’ seller, then the best way to target your audience is to assure them that this product will relieve their pain.

Like:

Low Energy? Backache? Pain in Legs & Feet? We have a Solution: ‘Massaging Machine.’

5. Mention The Pleasure

Again, this is a psychological aspect. If humans tend to avoid pain, they get greedy to get Pleasure. If we mention Pleasure in our Landing Pages, the conversion will become high.

6. Include Multiple Methods To Contact

The most effective and conversion-oriented landing pages I have seen so far have multiple methods to contact like Email Addresses, Phone Numbers or a Contact Form.

Contact Details at the Landing Page of Samsung

7. Guarantee

Customers love the landing pages, which offer them the guarantee. This thing triggers the visitors to be on your site. Guarantee is not just a word, and it’s more than that.

Use The Guaranteed Word Smartly Like:

8. CTA – Call to Action

One of the prerequisites for a high converting page is a powerful CTA. It is not wrong to say, “No element mentioned above is as important as the Call-To-Action.” It is the only thing that can trigger the visitors to get converted into potential customers.

Here are a few things which we must keep in mind when using a CTA:

• Make It Different:

‘Submit’ is quite common. Try to use something different. Think of something out of the box that gives your viewer a conception that – ‘If your CTA is that creative, how effective would the solutions be?’

• It’s Great To Have A Button:

The fact influences the thought process of the people – ‘A CTA is supposed to be Button.’ Please take it as an appeal not to confuse them by using something different than buttons.

• Don’t Use an ‘Out-Of-Style’ Colour:

The colour of the button should be in contrast to the website’s colours. Make it a sequence of Psychological influences. If it breaks in between due to anything like colour, it will decrease your conversion rate.

Example Of The Best CTA

1st Example:

2nd Example:

Final Comments!

There is no point in creating landing pages that do not include those mentioned above, as they are just going to waste bits of space on the internet. Make your landing page effective by adding: ‘A catchy headline,’ ‘Elaborative subheadline,’ ‘Triggering CTA,’ & ‘Psychological Tactics.’

I hope you have got all the necessary information about the highly converting conversion rate elements. If you still have any doubt, please drop your queries by email.

Also Read: https://www.thepostingtree.com/seo-metrics-everybody-can-use/