The Importance of Brand Advertising For Your Amazon Advertising Strategy

While browsing through product listings and search results, you may have seen advertisements from sponsored brands on Amazon. You may recall a few and even the products that you purchased from those brands.

Sponsored brand ads leave a lasting impression on the right audience and create brand recognition that lasts. They are beneficial for all businesses, regardless of size or category.

Amazon’s sponsored brands platform allows you to provide engaging content to customers who are involved in finding products that fit your niche.

They may not have developed loyalty to a brand or feel satisfied with the experience they had previously. Brand advertising is a great way to tell your brand’s compelling story and highlight the unique selling points that make your products special.

Your Amazon store is displayed to the customer when they click on your advertisement. Or a landing page that you choose. This allows you to be the only focus and immerses your customer in the experience that you desire.

The PPC Funnel

Your first step in your Amazon PPC sales funnel is brand advertising. It creates interest, educates potential clients, builds trust, maintains loyalty.

This is the most broad and general section of the funnel. Although product PPC ads can be a great way to push customers further down the funnel, they are unlikely to make a purchase without being exposed to your brand.

Amazon.com and the Amazon app shoppers rarely know what they are looking for. Only 1 in 4 of them do. If they do, it is often because they used a direct link from another sales funnel.

To win the trust and interest of other shoppers on as many platforms and channels as possible, you should invest 60% of your time and money in brand advertising.

This allows you to make the most of the remaining 40% of your budget and drive sales to customers who already know your brand’s story.

Customers who trust your brand have a greater chance of connecting with them in a meaningful manner. This can help you shift your focus away from selling products and attracting attention.

They are also more likely than others to protect your brand and encourage word-of-mouth sales.

Reaching New Places with PPC Brand Ads

Sponsored brands use the same pay-per click system as product ads. This allows you to communicate with customers in a different format and also offers you the chance to reach people in other places than Amazon’s app and website.

This is one of the greatest strengths of Amazon’s ad system and why it’s so successful at increasing brand awareness. Your ad will be seen by customers before they search Amazon. This means that when your products or brand appear on Amazon, conversions are already happening.

Your ad will also be seen by them after they leave Amazon. This improves your capture rate. Both increase trust and drive sales.

Where can you advertise? Amazon DSP (or demand-side platform) gives sellers like you the opportunity to reach users across Amazon’s network of websites and apps as well as on a range of third-party sites.

Amazon DSP lets you buy video ads, display ads and audio ads to reach Amazon Music listeners.

Your ads will appear in brand-safe environments. You can use Amazon’s audience insights and performance reports, to optimize your campaigns and maximize your return on your advertising spend.

Read More : What is Amazon ACoS and how to calculate it.