How would you like to receive your subscriptions? In edgy and sparkling custom printed shipping boxes or in dull and brown boxes? We imagine the former!

What are subscription boxes?

You might have often come across artistically designed boxes being couriered to buyers. Or might have ordered one yourself!

Subscriptions are products that customers want to get at monthly or weekly intervals. These could be anything from food items, cosmetics, to wellness products and medicines. Subscription companies use custom designed boxes to stand apart from the competition and radiate compelling branding.

Surveys reveal that about 4 in 10 customers are likely to switch their current subscriptions. This is quite a high number! It shows how fickle the industry is due to changing customer tastes and the presence of increased businesses.

A good way to retain buyers while capturing new ones is by allowing the shipping boxes to speak well of your brand image. These boxes are now a constant occurrence in the online trend of unboxing videos.

What do customize subscription boxes offer customers?

Why do you think that buyers value differentiated boxes for their subscribed products? The primary reason is that they want to get a higher value proposition from brands and an extra something with their purchases.

Ultimately buyers want to get a retainable and repeatable shopping experience that is worth the money spent. The immensely popular unboxing videos are proof of the worth attached to subscription boxes. Let us see some other facets of these boxes that make them so significant for customers.

Radiate brand image

How would customers order again from their favorite brand? Naturally, they would recall the subscription providers with their names and logos.

When you see such boxes, you would notice that the brand name is embossed and printed with exceptional designs and fonts to be more visible. It is planned to be the first branding element that customers see and remember. Custom font styles and colors make it real.

In such an evolving e-commerce market, it always works best to carve instant brand recognition. Customers are spoiled for choice. They only keep up with their existing subscriptions or buy new ones when the brand is familiar enough. The boxes are possibly the most effective tool that is seen by lots of customers while being shipped. Customers also tend to keep offbeat boxes for reuse and it helps to reinstate the brand image on their minds.

Vast designs and box forms

Customers look forward to getting their subscriptions in creative boxes. Custom-made boxes come in unusual shapes and designs. Customers want to feel mesmerized and desire for the brand to surprise them with innovative boxes.

This is why you see chocolates and perfumes boxed in exceptional packaging forms. Not just the shape but also the box structuring makes a difference. Many brands are now rapidly investing in creating a quirky product accessing design that lingers in customers’ memories for longer. Custom printed shipping boxes come with stylish tabs, seals, box locks, and custom inserts.

Subscription products require these offbeat and fun box structures more than any other items. This is because customers only get a tangible brand vibe when the subscriptions reach their locations. The boxes represent the brand and therefore, determine whether the buyers would keep up with their subscriptions or switch over next time.

Blend-in with their tastes

Another alluring angle of customized subscription boxes is that they are designed for specific customer groups.

For instance, customers ordering organic skincare items desire to see their boxes with relevant graphics and texts as compared to medicine subscription boxes that contain details about the ingredients and health-related issues.

Moreover, did you know that customizing the boxes makes the same product suitable for different customer demographics? Most food boxes come in different languages and appeal to customers of certain age brackets. These also come in holiday season formats for different cultures.

Customers wish to receive validation for their purchases. Hence, when subscription brands design the boxes considering the target buyer base, they are bound to receive more sales revenues.

Contain appropriate info

Certain products like CBD and electronics, require to be used in specified ways. Customers expect to read the usage and storing info from the boxes and also want to know details like allergens and precautions for use.

Subscription brands gather more customer trust when they print all the desired and mandatory info on their boxes. It gives buyers a sense of transparency and reliance on the brand for further subscriptions.

Moreover, different countries have varied requirements regarding product boxes. CBD, medicines, and food products are governed by laws that make it imperative to print certain info on the boxes. International customers can freely subscribe to your brand when the branded custom packaging is competent enough. Apart from these, buyers also wish to know the brand’s contact info and social media handles to stay connected.

Provide workable products

The aspect of subscription boxes that customers value the most is providing functional products.

All the designs, content, and box shapes are secondary. Customers want to get their subscribed products in good forms every time. Otherwise, they don’t think twice before picking alternatives. Subscription brands choose boxes that are well-fitted. The box dimensions are modified and the right box densities are incorporated to prevent accidents and damages.

The subscription boxes are often printed with handling guidelines too. It helps customers as well as courier companies to transport the items in a suitable way. Better product functions and prolonged use offer higher customer satisfaction. Once, buyers are convinced of the service quality, they are prone to keeping their subscriptions for a lifetime!

You must have identified why subscription boxes matter from the customers’ viewpoint. Considering these is significant in designing the ideal custom printed shipping boxes that are equally valuable for buyers and subscription brands alike.

Conclusion

Picking, finalizing, and printing the final subscription boxes is tricky. The above customer input is bound to help subscription brands style their boxes that buyers just can’t have enough of!