Book Launch Content Calendar & Why It’s Important?
The lead-up to a book’s launch is arguably its most critical period, where you can use various marketing methods available to you. From general advertisements and event planning to social media posts and other online campaigns, you need a steady stream of content planned out and ready to be created and released over some time until the book launch.
However, it would help if you created a content calendar that releases such information, content, and other media to the book’s audience and potential buyers, garnering interest and awareness of the book launch, which helps pre-sales.
As brands, you know it’s vital to create a content calendar for book posting. Content strategists and social media managers carry out this job. They are responsible for creating a content calendar and ensuring that everything is completed with quality and quantity in equal measure.
However, preparing for your book launch is not as simple as we thought. It will take months and days with excessive effort and hard work to get it done fluently! But if you want to reach a critical mass, your target audience should spread the words about your book and make others well prepared mentally about it.
Moreover, one of the most important things you need to perform is to ensure your book already has a content calendar prepared before the launch to disrupt the market. If your content is about or even complementing the book launch, it will be an even better content calendar and campaign for you!
This blog will discuss how we can create a valuable content calendar for the next book launch.
Are you ready to experience a roller coaster ride with fun and laughter? Here we go!
But, before we start this, do you know what a book launch content calendar is? If not, then here you go!
What Is a Book Launch Calendar?
A book launch content calendar is a type of calendar that has its content creation and subsequent release planned out. It summarizes what you intend to send or share with your audience. Your first thought would be, if you’re the authors, why would I make a content calendar? And if you somehow agree to share one, how will you incorporate your ideas into those calendar pieces?
It’s imperative to educate your audience with social media. You’re nothing but white paper without proper social media planning, and no one knows about you before you’re published publicly.
You first need to connect with your audience and get involved with them in different activities like:
- Friends
- Office colleagues
- Facebook followers
- LinkedIn followers
- Instagram followers
There will be three tiers of your book launch content calendar, some people who would love to participate in your activities. While some, you have to exclude definitely for better outreach. We will dig more about them in detail in this upcoming section. Let’s thrive deeper!
Creating A Book Launch Calendar in 6 Easy Peasy Steps
You need to follow all these steps to create a sleek and robust content calendar. However, it might cost you a little more time and effort, but the results will amaze you!
- Defining The Top Three Tiers
Your audience is the first group of people you interact with, and it’s important to tell them about your book and the little details.
There are different tiers of your audience with whom you can relate and connect to one of them. You will better determine who you want to be with and how things will go. Maybe, you know, or not, but when you constantly seek to talk to them or market your details will make them frustrated.
The 1st tier is your friends and family with whom you can share everything without any doubt. Maybe you know this or not, but those who are super close to you always expect a lot from you and will give honest feedback.
The 2nd tier comprises people you are least connected with, but they’re somehow connected with you. You have the permission to communicate with them and talk to them, sharing all the insights directly.
And lastly, the third tier is the group of people who relate to how connected they’re with you. Your proximity will explain how often you’re trying to reach out to them. You are least connected with them, but you don’t talk to them daily.
- Set Your Designing Theme for The Social Posts
The second step is to allocate a design for your social media posts which you will share over time.
We do follow a strict theme throughout the process of your book launching journey. Sharing little details and insight on the social media platform for a definite passage of time is what we all crave for being a pure marketer.
It would help if you started designing a theme for the posts and then followed it, sharing information like launching date, genre, author biography, character revelations, etc. It’s all about being creative and thinking out of the box to get maximum people to notice your plans and ideas.
- Sending Book as A PR To Influencers
The third step is to start with sending PR to the influencers and then ask them to share the reviews on the social media platforms.
This way, you create awareness about your book on the social spectrum and ask people to know about it.
Many brands strategize this by sending free PR to the influencers who have followers of millions and asking them to share it over the social platform.
They add these activities to their social media calendar as separate activities, and people adore this so much!
Those who believe in those influencers buy books as per their recommendations and fluently create awareness!
- Set Up Content Calendar with Pre Launch Activities Dates
And then, the task is to allot dates with posts to share posts on social media. With dates, set reminders that will explain the positions, and the social media manager is responsible for managing this.
In this way, you have a complete calendar with posts and captions written beforehand. In the pre-launch content calendar, you’re responsible for sharing the pre-launch ideas and activities like;
- How did you get the idea to write the book?
- How you completed the book overall
- Was it easy to finish the book?
- The superheroes behind the book launch’s success
The primary collaboration is between the designer and writer, responsible for creating creative posts for social media. The ultimate goal is to win customers’ hearts and make it fluent for them to succeed and strategize things in a better way!
Sounds good? Of course, it is! It is as simple as we thought of it! However, if you still have questions about the pre-launch activities, please share them in the comments section.
- Sharing The Posts On Social Media, With A Glimpse of Book
Bang! After you’ve successfully published your book, your social media material will shift dramatically.
Once you’ve published your book, your social media posts will shift from casual to in-depth.
You must blog about your book without giving away a preview so readers will buy it.
Customers always buy books with an attractive design and imaginative tale on the first page.
Many people haven’t read it yet and don’t want to be spoiled, particularly if it’s a highly anticipated tale or novel.
Blogs should be creative. Before adding them to blog entries, editors should stay current on recent trends and Google updates. Please ask any remaining questions in the comments.
Wrapping Up | Book Launch Content Calendar
Today’s done! We hope you liked reading about how to better plan and build a content schedule that appeals to both you and your audience. It’s always good to understand your audience and how they’re doing. Many people assume social media marketing is simple, but it’s not. Feel free to ask questions in the blog’s comments area.
See you next time for more on blogs, eBooks, and logo marketing!
