Best Ecommerce Marketing Videos to boost your Online Business

Over the years, conventional businesses have stepped in into the digital realm of the internet. E-commerce is now the broad term used for online business domains. Most of these commercial websites offer customers a wide range of products and services. Over the years, online shopping platforms have transformed drastically with several appealing features. Unbeatably, e-commerce marketing videos are phenomena witnessed by online businesses to date.

The UI has gotten the better of us – extremely user-friendly, lively themes, add-ons (plugins), extensions to simplify the functionality of a website alongside personal works on PC. There noticeable features that make us enjoy our digital experience over the internet. On the other hand, these videos give your eCommerce ventures unprecedented boosts.

Before we put down types of videos and animations you can integrate on your online site pages, let’s detail a few benefits you enjoy on to go. Firstly, you create the hook with compelling videos and other visually appealing motion graphics, and then the real game begins.

These types of e-market videos help you increase RIO conversions, boost sales, rank up your eCommerce website on Google, increase organic traffic, get more visitor’s on-site engagement, build client’s trust, and diminishes consumer reservations.

1. Contemporary Business Videos

These traditional videos are all-inclusive to a particular business prospect. This type of videography is one of the oldest animations used by both local and online businesses. These types of videos mostly use PowerPoint slide work of graphics. These traditional business videos consist of many projections of a business. It highlights your business elaborative enterprise construct dynamically. As well, showcases behind-the-scenes video(s), products/services demonstration, and a corporate dedicated culture video. Additionally, it exhibits a comprehensive portfolio series, client testimonial videos, employee profile videos, and “coming soon” major business ventures.

2. Live Action Videos

Ecommerce seller-buyer dynamics cannot get better than this. You broadcast live reallocations, setup, real people, products, and presentations. These live streams for online businesses engage potential customers and amplify their trust like never before. Try putting a charismatic personality in front of the camera whenever you do a live-action video for your eCommerce gambles.

Furthermore, live video streaming might contain forms or video productions such as helpful online tutorials, welcome videos, introductory videos, and product sales videos. You can upload your tutorials on YouTube, add a welcome video on your website’s main page, and add an animated videography box that introduces your business to new visitors. It’s all about improvisation on how you utilize live-action videos/recordings for your online e-commerce undertakings.

3. Animation Videos

Next comes the animation videos, which are also the most popular used type of digital videography for your marketing campaigns. The three main classes of animated motion graphics consist of 2D, 3D, and stop-motion. 2D animations are usually static with page-to-page configurations like Microsoft’s PowerPoint, with an exceptionally smooth upgrade. On the other side of the coin, 3D videos have a touch of dimensions, which look livelier with ultra-smooth transitions. The stop-motion video is a high-end camera shoot of real-world objects piece by piece. The main elements for this type of videography are a good camera tripod, multifaceted videomaking options, and in rare cases, a time-lapse option.

Advertising motion pictures have two main types for your e-commerce promotions. These include marketing ones and animation explainer videos as the former broadcast your brand’s persona, flair, and prominence among other comparable brands. The latter adds amazing effects and additional elements to boost your sales.

4. Whiteboard Videos

There are ample benefits of using whiteboard animations to boost your eCommerce enterprise. The best feature of whiteboard video is a dynamic pen sketching of all-embracing products and services you offer to your clients. It helps you conceptualize your clients with business prospects and efficiently communicate with potential consumers. Whiteboard animations are attention-grabbing, engaging, and have a theatrical element to them with dynamic sketching.

These videos are ideal for presenting concepts, products, services, and anything conceivable on the popular virtual board.

5. Motion Graphics Videos

Motion graphics stylized videos use static elements with a twist. We use texts, shapes, and diagrams to communicate with potential customers. The backdrop constituents added to motion graphics consist of sounds, music, “caption,” and sometimes voice-over.

The key benefits of using these types of videos to market your e-commerce domain are plenteous. Motion graphic videos are cost-and-time-effective, gives boosts to your brand, engages consumer, and significantly ranks up on search engines like Google, Yahoo, Bing, Yandex, and others.

6. Typography Videos

This type of videography shows your product/services, concept, statements, or anything simplistic. It amplifies your ‘specific’ selected items, words, images, and emotions with graphical sentiments.

Typography videos evoke emotions and stir the minds of the viewers with imagination. These videos are all about craftsmanship, and for that, Kinetic typography tools are advantageous. Popular typography utility tools include FrontFace Ninja, TypeWolf, Front Flame, Modular Scale, and Emotypes, among others.

7. Live-action Screencast Videos

A modern type of video to up your game for ecommerce marketing is the live-action screencast format. It’s like making a video of yourselves, objects, environment, and your computer screens merged into one video format. With the help of screencast videos, users create mainstream videos about meetings, gameplays, YouTube streaming, videos for social media, and dedicated live streaming.

Screencast videos are ideal for YouTube tutorials, video-based blogs, Instagram live streams, zoom calls, videogame(s) screen recordings, and as above-mentioned social media live streaming. A few popular screencast Softwares include Camtasia, ScreenFlow, RecordCast, OBS Studio, Loom, and Screencastify.

8. Photo Montage Videos

Last but not least, photo montages videography works like PowerPoint slides with added emotions and intense feelings. Montage videos are best for birthdays, events, accomplishments, and other reveling milestones. Eventually, this video is making its headway to online e-commerce platforms, especially those related to photography/videography services. You can make montage videos on Movavi, PixGram, PhotoStage Slideshow, and PicPlayPost.