Branding on Instagram: How to Effectively Tell Your Company Story

Since Instagram’s launch in 2010, it has become chock-full of features and unique ways for businesses to share their story. Whether you upload on your main fed, through stories, reels, or even Instagram TV, you can get the word out there about your business.

If your company is wondering how to harness the power of Instagram and learn how to effectively tell your story, you’ve come to the right place. Branding on Instagram can be one of the best ways to increase your sales and grow your following.

Be sure to keep reading for our guide on how to effectively tell your company story on Instagram.

Create Visual Content 

The best way to tell powerful stories on Instagram is by creating plenty of visual content that your followers can interact with and want to see.

Instagram is a visual app. You’ll find that all of its features will require you to create some sort of photo or video. That means you will want to ensure you’re creating the kind of visual content your followers will be interested in.

Make sure you’re not overdoing it with filters or putting too much text in your stories. Sometimes a simple photograph can do the talking. After all, a picture is worth a thousand words.

Go Behind the Scenes

If you’re looking for the best ways on how to build a brand on Instagram, you need to make sure you’re going behind the scenes.  Using the Instagram story feature is an awesome place to share exclusive content of your brand’s story.

A fun way to go behind the scenes is by doing a “day in the life.” Choose someone to shadow as you follow them around and document what they do during their day. It will be fun content for your followers as they get to learn more about your company.

Try Instagram Live

Another way to become one of the top brands on Instagram and build your following is by going live. Instagram Live is a fun way to content with your following and even gain some followers along the way.

There are many different things you can do during a live stream on Instagram. One of the most popular things you can do is a question and answer session, where you answer questions from your followers. It is a fun way to interact with people and help them get to know you better.

You can also go live and show off your products or do demonstrations. When you do this, it can help to boost your sales.

Using Branding on Instagram to Tell Your Company Story

As you can see, company branding on Instagram isn’t as difficult as you might think. There are plenty of ways you can start implementing these tactics into your digital marketing strategy today to start increasing your sales and engagement through Instagram.

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