Difference Between Content Marketing & Native Advertising
Identifying whether or not you pay for the creation of content might seem like a question of semantics. Understanding the difference between content marketing and native advertising will aid you in making informed decisions on the content you make by combining them.
Content created as part of a marketing strategy tends to help nurture leads you already have. Content marketing can help you attract new leads. Yes, however, your own advertising efforts are often aimed at the same audience. You could even create newsletters that send prospects toward your online marketing initiatives.
Native advertising is, however, used primarily to discover new leads. You’re taking advantage of another’s reputation for the brand and appealing to their target audience with the hope of locating new leads.
Since you’re targeting two distinct audiences, it is important to have distinct methods for content marketing vs native advertising as suggested by the top digital marketing experts.
Tips for Successful Content Marketing
When you are thinking about your content marketing strategies, Your goal should be to consider the needs of your business in general.
When you conduct search engine optimization for content. Your primary keywords should contain terms you would like your business to rank highly for. You shouldn’t want each of your content pages to be listed for the same keywords, as this may make it difficult for you to compete against yourself for the top places on search engines.
In contrast, similar topics have to be designed with care to focus on different key phrases. Furthermore, since you can run whole campaigns of content marketing and campaigns. You are free to develop content that functions together to share the message or appeal to a specific group of people. For instance, suppose you decide you are looking to target new dads by distributing your content.
You could make an article on your blog that discusses the challenges of postpartum depression for dads. Share a TikTok showing dad in your organization cuddling their newborn babies and make a YouTube video which guides new dads through the process of installing their automobile seats for the first time.
The content pieces are varied enough to be ranked, on Google and other search engines. For a variety of search terms. However, it’s not difficult to envision how you may be able to tie the pieces of content together while also nurturing your prospects. And conveying to them that your business recognizes the demands of dads as much as moms.
Content marketing is also a way to create a powerful sales funnel. For instance, the content on social media can encourage users to sign up for the newsletter. The content of the newsletter will, over time, make readers switch to your site. The content on your website could eventually result in a sale.
Tips for Lead-generating Native Advertising
As well as bringing in new leads Native advertising is also uniquely placed to aid you in your marketing efforts internally.
If, for instance, you include additional keywords in native advertising content. That are in line with the primary keywords of your marketing content. Then you can link your content advertising to your content marketing site. In this manner, you’ll be able to develop valuable backlinks to your website that will boost your SEO rankings.
Native advertising is also able to assist not only your business but also the company that you’re advertising on. If you do this correctly, you can create content that another site would like to promote. Even after the advertising contract has ended and they’re no longer legally required to do this.
Though you may not have this option with bigger brands when you work with influencers, or smaller blogs. Putting together good content that encourages engagement to their website may result in them opting for them. To feature your work on their own social media sites for a long time after your contract with them is officially ended.
This gives your native ads an evergreen appeal, which helps to continue to bring new traffic to your website for a long time after you’ve paid for it.
In addition, since the goal is to connect with a new audience through your native ads. It’s ideal for developing content that is specific to the people you’re aiming at. Your native advertising is the only chance you have to show the value that your brand offers to this audience.
For instance, think of the brand that sells strollers for babies. The majority of their marketing efforts are successful in reaching out to typical dads and moms. But, the brand gets the chance to conduct local marketing with the fitness-focused brand.
The typical mom and dad blog posts like “how to deal with postpartum depression”. Which could be very well on the personal blog of the company, are likely to not be a good fit for the new demographic.
Instead, they should discover ways for them to spin the content to allow it to be relatable to new viewers. All without directly promoting their product or sticking to their business. “How to get back in shape after having your baby” could be a great idea here.
It will appeal to the hosts’ target audience, while it could allow them to talk briefly about the advantages of strollers for jogging.
The second best practice is to follow through on what you promise. If your content promises to showcase 10 great books, then it’s important to have 10 books on your list. And for each of those books to be genuinely great.
For this reason, it’s best to avoid common clickbait statements, such as “this will change your life” or “you won’t believe this.” These promises are nearly impossible to keep, and the result is that, while you may receive clicks, consumers will be disappointed by what you deliver them for content, and will lose trust in your brand as a result.
A third best practice is to do keyword research. Ahead of time and integrate keywords into titles and descriptions naturally, without keyword stuffing. Using strong keywords helps search engines understand your content and provide that content to the right users.
