Effective Social Media Campaign for Your Business

Social media is out there, and it is honestly the most important place for your business to mark its presence. It is the fastest and the cheapest way to put yourself in front of the right audience.

No matter the size of your business, you need to be noticeable to survive.

Consider a small business, like a cellphone repair shop. Its outstanding feature is that it uses cellphone repair shop software for its shop, which is very rare for its size. The manager figures out that it’s vital for them to get noticed. Something essential for their survival. To do this, they think of getting to social media. Since 78% of social media users are using a cellphone, it would be the right channel.

So, next, they set up a page on Instagram and Facebook. Unfortunately, after one month, they see no traffic. One of the employees suggests running a campaign. A giveaway at the end of the campaign is also suggested.

They are right in thinking of a campaign to get noticed, but multiple things must be considered when designing one.

Following are the simple points to keep in mind while planning on one successful social media campaign.

Ways to make it successful:

• Plan On Platforms With A Strong Audience

While starting any business venture, we need to know our audience. The better we can describe the audience, the better we will be able to reach them. The same goes for social media campaigns. You are marketing your business and engaging the right audience via a campaign.

Imagine archery. Direct your arrow right to that red dot in the middle. You can’t aim at the sky and believe the arrow to land at the target right in front of you.

So the point is, know where to find the right audience. Every social media platform is not meant for all types of audiences.

So If you use Instagram, we can say that you like to visualize things and lie between an age bracket of 25-34, which is young. Twitter is meant for more of a sophisticated audience. The Facebook audience is mostly the silent generation who believe in social values. Friends and family are all they want to engage with.

In the end, it comes down to how you would define your audience and where you will find them.

• Plan Ahead

You can’t simply think of a campaign and jump right into it. You need to know why you are doing it in the first place. What results you would want to drive out of it. And most importantly, where you would be running the campaign.

When you know your audience, you would also know what they would like to engage in and whatnot.

So a women’s clothing boutique would regularly post on Instagram. They would post such fascinating and jaw-dropping images of dresses that every woman would want these days. In contrast, a repair store would use Instagram to run ads featuring the cellphone repair shop software to manage on-time repairs effectively.

So, same channel, different purposes, different audience, but one thing in common, marketing.

Know the purpose of your campaign, plan on how to reach the audience, and how you would acknowledge the people who participated.

• Research The Trend Before Stepping Into It

Trends are a great way to know what people like these days. It shows the general direction of how a particular industry is moving.

So if you jump in the right trend at the right time, you’ve reached.

An excellent example of it would be the fashion industry. You first saw skinny jeans everywhere, but then bootcut was the new trend.

So, all in all, marketing is all about knowing what your audience wants and at what point.

You can regularly analyze the behavior of your target market and expert insights. It gives you consistent information of what the audience wants and how you can provide them with that.

For a repair shop, it would be analyzing that people want their repairs to be efficiently done and on time. To counter this, they would buy cellphone repair shop software. This software could be later advertised in their ads as an upgrade to their shop. It would tell the audience that it would be a faster and hassle-free experience, driving traffic for an improved experience.

• Make It Engaging

No matter how many times we mentioned to know your audience, it’s still the best advice. The more you understand their needs, the more you would create an audience-oriented campaign, the more engaging it would be. Something that seems interesting to your audience, and they would want to participate in it.

So, coke relates itself with music. It defines its audience as people who like to enjoy the moments of listening to music and sipping on coke. So, if they were to run a campaign for an upcoming music event, it would make sense to collaborate with singers that people like to hear and idolize. They could run this campaign using their social media accounts and giving away event tickets to the people who have done a duet on a song and sung well.

It is guaranteed to engage people since it’s reaching the right audience. Through the proper channels and also that message is unmistakable.

• Always Offer A Message 

Campaigns don’t have to be for giveaway purposes only. It could be for telling the customer about the latest update, a new product, a sale on last year’s best-seller, or simply a new technology you are working on. Sometimes it’s also working for a cause like saving trees or donations to a hospital.

Takeaway messages are a good way of telling the audience what you want them to know from that campaign.

Lines like “tag us on your video on our official social media account to enter in lucky draw.” or “take care of the earth as we do for you” are some common takeaway messages.

These messages have to be short, relatable, and, most importantly, remembered. They should tell the audience what to do and for what reason.

• Be Consistent With Your Marketing Tactic

The campaign’s purpose has to be clear, but more importantly, it should align with what you market your business.

If you market your business as classy and premium, you won’t offer a discount on every purchase. Instead, you would provide premium service. Service that goes the extra mile for your customers.

• Acknowledge People Who Have Participated

Sometimes, after all that hard work, what we need is a pat on the back. The same goes for the people who have participated in your campaign.

It’s always not about the gift that they have won but sometimes about the appreciation.

For example, post a picture of a person who has participated in your campaign. And under that picture appreciate him for participating. This little gesture gives the impression that you take the movement seriously and acknowledge the people’s efforts.

Such an activity would also help promote brand loyalty, something essential for standing out in a competitive environment.

An example could be a cellphone repair shop. Let’s say they have launched a new cellphone repair shop software in their shops and want people to try it out. Then, they would launch a campaign for awareness and offer anybody who visits their store a 20% discount on repair costs.

The discount here is an acknowledgment. They could further ask the customer to review the software on the official social media account.

Read More: https://www.thepostingtree.com/

How to mark your campaign as successful

To know how successful your marketing efforts have been, you should view results. The purpose of the campaign and the impact it has created will tell you how successful it was.

Let’s say the purpose of your campaign was to engage the audience in the new collection. The number of sales and the customers that have walked into your store will tell you that.

If you wanted to inform your customer of a new social issue, the number of hashtags you generated would tell how well your audience got the message.

All in all, the reactions to your actions will mark the success of your campaign. It could be real-time numbers or mere behaviors. It’s on how you would measure results.

Summing up, social media campaigns are an effective way of reaching your target. You, however, would need to know the purpose, plan, get to the right audience, and acknowledge the engaging participants. Most importantly, measure your results to know if your campaign fulfilled the objective.