Enhancing your WooCommerce Webshop Sales By implementing PIM       

Modern eCommerce businesses require a modern solution to sort out the demands of modern consumers. To improve the data management and the consistency of the product information in an eCommerce business, it should implement PIM software. PIM implementation with the industry’s leading eCommerce platform WooCommerce will benefit in many ways starting from reducing operational costs to improving company revenue.

This article elaborates on how WooCommerce Webshop Sales increased by the PIM software in detail.

What is PIM Software? 

Before stepping into the core topic, let’s brush up on some basics of PIM.

Product Information Management commonly known as PIM is software that provides a sophisticated environment where product data can be stored in a logical and efficient structure. Besides, it also acts as a centralized hub that enhances the eCommerce product data and categorises. By playing the role of a single source of truth, PIM software maintains the consistency of product data across channels.  

PIM software is capable of holding an entire product catalogue containing information regarding the product, attributes of products, product data taxonomy & relationships, product digital assets, pricing and inventory details of each product.

What is the PIM Process?

When it comes to PIM development, PIM Implementing or renewing protection, the PIM process plays a crucial role. The PIM process allows the team to ensure the design, delivery and coordination of a PIM activity going to deliver the best results.

Here are the lists of 4 higher-level steps involved in the PIM Process

1. Assess Information Landscape
2. Design IM Systems
3. Implement IM Systems
4. Evaluate Impact

Key Features of PIM 

• Imports data from various sources
• Data Enhancement
• Data Consistency
• Data Transformation
• Data Quality Management
• Advanced Product Filtering & Search
• Grouping product data
• Inventory Management
• Order & Shipment Management

Why PIM for Ecommerce? 

When it comes to eCommerce business the quality of the data is a vital thing. In today’s competitive market, product data is the new battleground that decides the future of an eCommerce business. Still, there are few companies following the old school methodology of maintaining their product data using a spreadsheet.

This may lead to human error and also it is a very time-consuming process. Instead having PIM software will enable show owners to maintain product data easily. PIM tool act as a single source of truth for the product data that is shared among sales and marketing team, also data update can be performed much easier with the PIM system.

Here are the lists of data handled within the PIM system

• Attributes: Under this category details like product name, product description, product material, ingredients of the product, the country where product origin and care instructions of products are stored.
• Marketing Data: In this category, data that are useful to the marketing team like target keywords; Meta titles, Meta descriptions, tags & labels and product reviews along with ratings are stored.
• Pricing Details: In this category, details like prices, price books, currencies, product promotion campaigns, and discount details for products are stored.
• Digital Assets: In this category, all digital assets of the products like images, videos, files, and catalogues are stored.
• Inventory: In this category, details like inventory, inventory buffers, locations of the store, working hours of the store, and extended store opening hours are stored.

Issues Faced by WooCommerce Webshop in Virtual World

WooCommerce is the popular open-source eCommerce platform that can be easily integrated with WordPress through a plug-in. It enables store owners to create and manage their web shops or online stores at ease. When compared with other eCommerce platforms, WooCommerce excels in extensibility and that’s its greatest strength.

There is no doubt on quoting as WooCommerce is the more preferred platform by the eCommerce businesses worldwide. However, there are a few challenges that exist on WooCommerce webshops, particularly on manual updating product details like title, descriptions, characteristics and other product details.

On the other hand, if the webshop owners prefer using old school data management techniques of spreadsheet and ERP systems means, the risk of getting costly errors is high. In addition, there are a few more elements needed to be added manually while creating webshops using the WooCommerce platform, those elements are listed below pls check.

• Product media files
• Product inventory details
• Shipping details
• Other linked products

Also using ERP systems for your eCommerce store will lead to a time delay for the product to reach the market and also creates hassles for users to find the right product they look for. This will create a negative impact on the customer experience.

PIM WooCommerce Integration

To sort out all those products enlisted in the above section, eCommerce stores using WooCommerce can utilize the PIM software. Product Information Management (PIM) can be the ultimate solution for webshops to function well in the WooCommerce platform. 

PIM integration with WooCommerce provides various benefits including significant time savings and maintaining consistency in data creation and data update.

With easy configuration and synchronisation along with a full range of data distribution across channels, PIM always delivers consistency and accuracy in data handling.

PIM WooCommerce Integration Scenarios and Benefits 

• The centralized product catalogue provided by PIM for WooCommerce allows creating, updating and deleting product data easily.
• Synchronized stock records enable real-time changes across all the systems connected in the network including the connected sales channels.
• PIM for WooCommerce automatically updates the product information in all connected sales channels and marketplaces.
• PIM sends order confirmations and shipping notifications automatically.
• PIM for WooCommerce provides complete visibility to all products listed on the eCommerce platform.
• PIM reduces manual errors and eliminates the risk of repetitive data entry.
• Apart from streamlining the business operation & workflow, PIM increases company revenues.

Bottom Line 

WooCommerce PIM enables easy management of essential webshop elements along with efficient multi-platform support. PIM integrates of WooCommerce for WordPress provides needed flexibility, functionality along with the independence that eCommerce webshop needed.  

PIM WooCommerce Integration solution helps show owners to keep their webshop up-to-date and improves the customer experience.