Everything you need to Know to Create The Best Restaurant Ambiance
Did you know that according to a study by Cornell University 91 % of diners are likely to spend more if the restaurant ambiance is attractive? We have key statistics to support our argument that restaurant ambiance matters and in this blog, you are going to read more about this. Read more about how ambiance can influence the customer experience and the tips that will help you in getting it right. You will find a detailed breakdown of the kind of music, lighting, colors, and décor that work well for a fine dining restaurant, casual dining restaurant, cafe, and bakery. Whether you are just starting out or in contemplation of renovating your restaurant this Guide is for you. The Impact of Ambiance on Customer Experience
According to a study conducted by Cornell University 91 % of diners will choose a restaurant for its ambiance over food when making spontaneous dinner plans. So you need to pay attention to your décor and the kind of vibe you give to your customers.
Not only that, but also if you’re looking to boost your profits then make sure that your restaurant ambiance is on point. Diners are ready to pay up to 20% more if the ambiance is nice.
Tips for Perfecting Your Restaurant Ambiance
Know Your Brand: Make sure that your restaurant’s décor reflects your restaurant brand and its values so that people can differentiate it from others and recognize it better.
Consistency is Key: All the elements of the décor should be consistent and match with each other. This includes your wall colors, paintings or decor pieces, music, and all the other components.
Customer Comfort: Customers would expect the seats to be comfortable so make sure that your furniture is comfortable and has a good finish. The restaurant music should be at the right level so that people can have a conversation in that.
Flexible Lighting: Investing in flexible lighting wouldn’t hurt too much. Try different lighting for different occasions such as in afternoons you may want to use bright lights and you can use dim lights to create a much more comfy atmosphere.
Curated Music: Create playlists that match the vibe you want to create. Consider hiring a professional to curate the restaurant music playlist if necessary.
Regular Updates: Keep your decor fresh by updating it periodically. Even small changes like new artwork or seasonal decorations like vases can keep your restaurant looking vibrant and inviting.
Fine Dining Restaurants
Restaurant Décor: All the fine dining restaurants that I know exude a sophisticated and elegant vibe. The whole setting should look luxurious and it should look like you have paid a lot of attention to even the minutest element while creating. Use plushy leather seating and classy furniture, and for floors go for marble with timeless designs.
Color for Restaurant: Choose a refined color palette that includes deep, rich hues like burgundy, navy, and forest green, balanced with neutral tones like cream and beige. These colors convey a sense of exclusivity and calm.
Restaurant Lights: Lighting in a fine dining restaurant should be sophisticated and luxurious. You should keep your lights dim and soft to create a cozy and posh ambiance. Chandeliers, wall sconces, and candlelight can add a touch of opulence.
Restaurant Music: Classical music or soft jazz is ideal for a fine dining experience. The music should be at a low volume, serving as a backdrop that enhances the dining experience without overpowering conversation. Research has shown that using slow music can make your guests stay for a longer time and order more.
Casual Dining Restaurants
Restaurant Decoration: Try to create an upbeat and funky vibe in your casual dining restaurant. Use rustic elements like unpainted bricks, wooden tables, and decor pieces. The vibe should be informal and inviting for your customers.
Restaurant Colours: Warm, inviting colors like burnt orange, golden yellow, and earthy browns work well in a casual dining setting. These colors create a homely feel that can make your guests feel at ease.
Restaurant Lights: A mix of natural light during the day and warm, ambient lighting in the evening is ideal. Consider using pendant lights and strategically placed lamps to create a relaxed, homey atmosphere.
Restaurant Music: Play some upbeat music at lower volumes. Again it should not overpower your customers’ conversations. Genres like soft rock, acoustic, or easy-listening pop are great choices. Your customers will eat the food faster while listening to upbeat music. This can help in increasing your table turnover rate as you would be able to serve more customers in a shorter period.
Cafés
Cafe Decor: Your customers should feel comfortable and creative in your cafe that should be your aim. You can use electric furniture with mismatched chairs and make sure that your tables have sockets with power backup as a lot of people choose cafes for working. You can use art pieces and plants to enhance the overall look.
Cafe Colours: Lighter shades like pastel blues, greens, and creams work well in a café setting. These colors create a relaxed, airy feel that is perfect for a space where people come to unwind or get work done.
Café Lighting: Natural light is crucial for a café. Large windows and skylights can flood the space with daylight, creating an inviting environment. In the evening, soft, warm lighting is best. String lights or Edison bulbs can add a charming touch.
Cafe Music: The music in a café should be soft and unobtrusive. Genres like indie, folk, and light acoustic set the right tone. There a plenty of studies that show that the tempo of the music matters. Music with a slower tempo will make your customers stay for a longer time and order more.
Bakeries
Bakery’s Decor: Your bakery should reflect a happy and cheerful atmosphere. You can buy a blackboard and write down your menu on it with colorful chalk, Invest in beautiful glass shelves that you can use to display those yummy croissants. Make sure that the designs are clean yet rustic and the aroma of baked goods should be engulfing the whole bakery.
Bakery’s Colors: Bright, cheerful colors like pastel pinks, yellows, and light blues can make your bakery feel welcoming and fresh. These colors stimulate appetite and convey a sense of fun and delight.
Bakery’s Lights: A dim light wouldn’t work for a bakery. Your bakery should be bright and inviting. Try to use natural light in your bakery and you can use additional light in the shelves. Use pendant lights and under-cabinet lighting to focus on the displays.
Bakery’s Music: Upbeat and light music works best in a bakery. Genres like pop, light rock, or even some upbeat classical can create a lively atmosphere that complements the delightful smell of fresh-baked goods.
We hope that you would have understood what it takes to create a beautiful restaurant ambiance! with Easyeat Restaurant Management software Let’s revise what you have learned till now. We have discussed the impact of restaurant ambiance on customers by backing up with statistics and you also got some tips to get it right. Then we discussed in detail the kind of restaurant decoration, music, colors, and lighting that should be used in a fine dining restaurant, casual dining restaurant, café, and bakery. All these 3 restaurant concepts are very different from each other and you should keep the core vibe of your restaurant in mind before you set out to beautify your restaurant.
Use Restaurant Management software from Easy Eat! Read More (https://blog.easyeat.ai/)