Fast and efficient monetization of applications
Mobile applications are a full-scale business which can bring stable revenue. The amount that you will earn and the presence of any revenue at all depend on the monetization strategy you choose. It is the approach that will help you get money in the course of use of your app. Below we discuss advertising as a gaming app monetization model.
Advertising as a monetization tool
First thing we need to point out is that modern programmatic advertising platforms allow you to integrate the ads in such a way that they won’t damage the app and won’t influence its service qualities. All the features you have developed are going to work as intended and they won’t influence the process of monetization. It means that in-app advertising allows simple integration of ads into the game. You, in turn, can spend your time developing convenient and efficient solutions for the users and get even more downloads.
What is to be expected from the users? This has also been thought of. A robot, without any human interference, determines the gamers who are likely to purchase a certain offer, and, thus, shows the ads only to that segment of the audience which is ready to spend money. This allows you to optimize the gaming process, attract new users, and increase your income.
How to start earning on advertising
In order to start monetizing a gaming app from the very beginning, you need to:
- Find a programmatic advertising service;
- Register at the Supply Side Platform (SSP);
- Set up you personal account;
- Start getting revenue, introducing regular changes to your campaign.
What is going to happen? Basically, you add your gaming application to a virtual catalog. When an advertiser sends a request, the robot automatically chooses the ad slot. This is done in such a way that only the targeted audience is going to see the ad. Your product remains free of charge for the users, and the ads are going to be seen only by the loyal audience. This is a micu more efficient model than paid download, subscription, or any other model which relies on payments by users.
