How Can a WiFi Mobile Marketing Platform Help Your Business? A Guide

Remember the good old days when you went to an internet cafe? These were cafes where you could use a computer that had access to the internet.

Today, we expect every business to offer us free WiFi once we enter the premises. Many Americans feel that internet access is a service that they can’t live without!

But there are still many businesses that don’t offer WiFi. Is your business among these?

Here’s why you should consider using a mobile marketing platform for your company:

How Mobile Marketing Works

Wouldn’t it be great if you had the contact details of all your potential customers? This would be the easiest way to market your company’s products and services to them.

How do you get these potential customers to share their contact details? You do this by using WiFi marketing or mobile marketing.

This is when you offer free WiFi access to any person who enters your place of business. In exchange for using your WiFi on their mobile device, they’ll give you their contact details. You can then send them offers to their mobile number or email address.

Once you have access to a potential customer’s contact information, you can build a long-term relationship with them. You can increase the likelihood of them buying your products/services and becoming loyal customers.

The Advantages of WiFi Marketing

So what are the other advantages of WiFi marketing that you should consider for your business?

For your customers, it provides them with an essential service. What happens if you operate a bank and your customer asks you a question about their account?

Let’s suppose they open their banking app but can’t access their account because there isn’t a WiFi connection available.

This will greatly frustrate them. As such, something as simple as offering a reliable WiFi connection shows that you’re offering great customer support.

You can also expect that your customers will stick with your business much longer. If your business offers free WiFi, you can expect your customers to stay on the premises longer. The longer they’re on the premises, the greater the likelihood of them spending money is!

Promote Mobile Marketing

If you’ve decided to use mobile marketing, your final step is to promote mobile marketing in your place of business.

Make sure you display signs that your business offers a free WiFi connection. When customers enter your business premises, there should be signage that instructs them how to connect to the WiFi.

Choose a Mobile Marketing Platform

Now you can choose a great mobile marketing platform to offer free WiFi to your customers.

This is a great way to lure more potential customers to your business. It’s also a great way to keep them interested in your company’s products and services.

By offering free WiFi to your customers, you’ll get an opportunity to collect their contact information. This is the best way to keep in touch with them to send them offers and promotions.

You can find more great tips on automated marketing and WiFi marketing on our website!