How Can Personalized Popups 2X Your Conversions and Sales?
Believe it or not, popups, if used correctly, can attract visitors’ attention and improve the user experience. Unfortunately, many marketers don’t realize the true potential of popups and consider it an annoying or distracting website element. However, that is exactly not the case.
Popups can act as an effective marketing tool that persuades visitors to convert.
According to different studies, more than 70% of visitors get annoyed when they don’t get their desired products or services, when content is not specific as per the needs or when they don’t get the personalized user experience.
With the help of high-converting and personalized popups, website owners can increase their website’s effectiveness.
By creating custom, personalized pop-ups, you can reduce the shopping cart abandonment rate, promote your products or services, grow your email list and the list goes on and on.
According to popup statistics, some pop-ups performed exceptionally well and generated a conversion rate as high as 50.2%. However, the average conversion rate of the best-performing popups is 9.28%.
You can catch visitors’ attention and increase your conversion rate by creating personalizing popups. If you are wondering how to create personalized popups and boost your conversions and sales.
Here I have listed the most important elements of creating a personalized popup.
Use Catchy Images
There is no denying that images can increase conversions, this is why every website is filled with interesting images to catch visitors’ attention.
According to a survey, popups with images convert 3.8% more compared to popups without images 2.7%. It is advised to use a visually appealing image to promote your offer.
You will definitely see a significant increase in your conversion rate.
Create a Personalized Copy
Another important tip to come up with a highly effective and high-converting popup is to write a personalized copy.
When it comes to writing copy for popups, make sure to consider their stage in the buyer’s journey – whether they are in awareness, consideration, or decision stage.
Write separate copy for first-time, repeat, and loyal customers.
Source: Nike
When customers see a personalized popup that specifically aligns with their needs and interests and displays at the right buying stage, chances are, they will definitely convert.
It is advised to show a personalized popup and customize the popup dynamically for every customer.
Optimizing the popups based on the information that matters to your customers is undoubtedly a great strategy that can help you convert more visitors and generate more leads.
Promote Your Limited Time Offer
Today, many websites are using the smart technique and display the countdown timer popup immediately when visitors land on their websites.
Showing the limited-time offer in the popup can increase the conversion rate from 3.5% to 10%.
It clearly shows that adding a sense of urgency to your special offers and discounts can have a great impact on the shoppers.
Adding a sense of urgency and the fear of missing out on popups urges customers to immediately take the buying decision.
A survey suggests that popups with a countdown timer or limited time offer convert 8.7% more than campaigns without a countdown timer. i.e. 3.8%. Popups with limited time offer work when there is a seasonal promotion or holiday marketing. The ultimate goal of adding a countdown timer to popups is to motivate buyers to complete the purchase decision.
Use Strong CTAs
A clear, persuasive CTA has a true potential to boost conversions. With a strong CTA, you can effectively convey the message you want to communicate through popups.
Creating a great CTA button can increase the CTR rate. Therefore, it is advised to put your best efforts into creating a catchy CTA button and copy to convince visitors to convert.
Make sure to use the eye-catching design and compelling copy to create an impressive CTA for your popup.
Be clear about your offer or deal, tell visitors exactly what they will get.
If you are providing a special discount, eBook, PDF, or free shipping, make sure to write it clearly.
Offer a Special Discount
Using special discounts and incentives is a smart tactic that many eCommerce businesses use to increase the average order value.
You can use this tactic in your popups to increase the conversion rate.
For instance, many eCommerce businesses offer free shipping on spending a particular amount.
You can encourage shoppers to spend more and qualify for free shipping via popups. You can encourage them to complete the order by offering a special discount or recommend products based on their interest to increase your sales.
Optimize it for Mobile
Every business owner, marketer, developer, and designer wants to give visitors an amazing user experience and it will be possible only when you optimize your website for mobile devices. You need to optimize popups for mobile devices to ensure better readability and a great experience.
Since mobile devices have limited screen space, it is advised to hire a team of professional web design Dubai team to come up with impressive popup designs that draw the attention of mobile users.
A study suggests that popups convert better on mobile 5.8% compared to desktop popups that convert 3%. Therefore, designing mobile-specific popups by keeping the screen size and other limitations in mind is a worthwhile strategy to promote your offers and convert more visitors.
Create a Great UX
There is no denying the fact that you want to increase conversions by creating popups. But what if your popups create a negative user experience, you will not achieve your conversion goals.
Make sure the popup creates a great UX by making it easier for users to close the popup. Your popup design should include a no thanks or the close option to offer a great user experience.
Final Thoughts
Popups can create a positive user experience and encourage customers to do what you want them to do. Following the above-listed practices will help designers to create high-converting, personalized pop-ups that can generate maximum conversions and boost your sales.
