How Can You Design Your EDDM Postcards More Effectively?
Humans are visual creatures. When you are trying to get attention from your customer base and want to use creative ways to make them engage with your brand, opting for EDDM marketing is a good option. Cost-effective and more direct, this is a great way you can reach out to your target audience and get a response from them easily. Be it spreading your brand recognition or product promotion, this is a great marketing tool for you.
Now, if you want to make your endeavor of direct mail marketing successful, it is necessary that you design your EDDM postcards in the best way possible. These postcards help you entice your customers visually while spreading the message in the most concise manner and generate immediate engagement. As these postcards are sustainable, they are great pieces to hold on to which means you can get a response even much later. So, how should you design them more effectively? Read on to get enlightened.
Choose the Right Size
Your postcard should be of the right size. For developing the creative, you need to know the right size of the postcard so that you know the exact dimension as well as bleed marks when you are choosing the design for the postcards. Also, the size you are choosing will determine how much room you will have for the graphics as well as the text. At the same time, the size will also make the postcard stand out from the rest of the mailers. So, choose wisely from the multiple sizes that the printing company offers which will range from 5″x3.5″, 8″x5″, 9″x4&”, 11″x7″ and so on.
In this context, you also need to consider whether you are going for a plain postcard or folded direct mail postcards. The choice will depend on only one factor. If you have multiple graphics to share with a lot of text for information, then folded postcards will be the option to go for.
Choose the Right Color
When you are designing your postcard, you need to choose one dominating shade. Now, choose it wisely. Remember, your postcard will be appearing from the same letterbox where there will be many other mails and bills. You need to make sure that because of the right color, it is standing out from the rest of the mailers.
Go for Original and High-Resolution Image
When you are choosing the image, try to use the original image. You might hire a graphic designer to work on the image that you will be using on the postcards for direct mail marketing. If you can click photos of your business or showroom, use that too. Make sure that the images you are choosing are of high resolution. This way you can make sure that when printed, the postcards will look stunning.
Create Concise Copy
Now, let’s talk about the text you are going to use for the postcard. For this, you need to ensure that the copy you are using is not only authentic but also informative. Also, it should be short and crisp. You need to make sure that the text you are developing has some takeaway in it. The customers should get some information from it or an attractive discount. The text you are using should be printed in clear, legible style, font and color.
Clear CTA
This is a must. When you are designing your postcard for EDDM, make sure that you are using a clear CTA with it. What do you want your customers to do? Do you want them to visit your store or your website? Do you want them to visit your social media channels? Be very clear about the call to action.
So, while designing the postcards for EDDM, make sure that you are using these ideas more effectively. Hire a printing company that offers bulk printing as well as has a record of successful EDDM campaigns in the past. Check reviews and make sure that they offer a fast turnaround.
