New apparel items get launched frequently but it is their custom boxes that foster customer enthusiasm; even more than the products themselves.

Ever wondered the secret behind successful apparel stores and brands? It is the shopping vibe they provide that persuades customers to visit them time and again. An important and intricate part of providing worthy purchase experiences is the apparel packaging boxes. Whether brands use these to ship apparel items to customers or package the purchased products for buyers to take along, customized boxes have the capacity to extend a unique brand aura.

Global brands such as Dior and Saint Laurent have cashed in on this shopping vibe for decades. Their packaging is luxurious and relates to the brand image they want to exude. Customers buy their products as second nature and attach good feelings with their purchases.

These and other market-leading brands have invested a lot of resources into their apparel packaging. Buyers don’t even realize the effects creative boxes have on their buying patterns. Customizing the packaging boxes eases survival in the very competitive apparel industry. However, there are more causes for brands to pick customized boxes for their products. Some main ones are listed below:

Cause 1: Custom-made boxes

As the name suggests, the boxes are crafted out of an array of custom options. The sellers pick the one they deem fit for their brand image and distribution channel.

Customized units are measured to perfection. They house every type of apparel item and ensures their safety even during long shipments. Sensitive apparel products like shoes and fragile accessories can get damaged if the boxes get crushed and/or squeezed during transit.

You can either choose from the list of box dimensions specified by pro box makers or have a one made custom for the items. For example, the latest Nike shoes come in pyramid-style boxes that suit their unique shapes. Opting for custom box build also lets sellers pick a distinct shape for their apparel items; something that highlights the brand among rivals.

Customers receiving their orders through shipment or buyers walking out of the retail stores with luxurious boxes feel enlightened by their shopping and decide to buy from the brand multiple times.

Cause 2: Better alignment with branding

The basic purpose of customizing the apparel packaging is not just to protect them but also to entice customers through creative box printing.

If not for custom printing, how would customers identify their favorite brands from others? It is the outside content that highly matters to influence customers to make a purchase. Many e-apparel brands showcase the boxes along with the main items and retail stores keep the boxes on the shelves to ignite interest in the brand.

With custom boxes printing options, apparel brands can:

• Convey their distinguished branding components including the brand name and emblem.
• Excite their target customers by printing features that suit their specific requirements and preferences. For example, sports shoes brand print graphics that display how effective the shoes are in winning sports events.
• Reduce the need for expensive advertising tools like billboards and in-person brand promotions.
• Enable the boxes to be self-explanatory in terms of conveying using and storing instructions.
• Market other apparel items the brand offers.
• Inform customers about potential sales and promotions timings.

The opportunities are bottomless with creative printing techniques. Brands can opt for these along with printing effects that preserve the contents for long.

Cause 3: varying box orders quantities

Apparel brands can save a lot by ordering boxes in bulk. But they don’t have to do so all the time. There are certain brand launches, product launches, and promotional periods that may require a limited-time packaging stock.

Standard boxes are not suitable for such events because they neither come in the desired sizes nor do they communicate with buyers. Many brands give free gifts with their products. These are small boxes or pouches that contain samples of new items or discount vouchers. All these unforeseen packaging demands are met effectively with customized apparel packaging.

However, some businesses refrain from getting specialist boxes and lose out to the competition. The main cause of concern is the costs involved. But this is not true!

Custom-made boxes are available in all forms and cost structures. Custom printed shipping boxes are made with affordable stock paper with relevant material consumption. It lowers the box production expenses while reaping the multiple benefits of attractive boxes.

Cause 4: Safer materials

The modern apparel industry is quantifying its pollution contribution. The norm is to be as eco-complaint as possible. Customers are also very careful of the environmental effects of their purchases. It makes it mandatory to opt for packaging materials that are sustainable and offer recyclability.

These materials include cardboard, corrugated, Kraft, and rigid paper. All of them are flexible enough to be molded in innovative shapes and sizes. Printing options prolong the shelf life of the boxes by laminations, coatings, and using solid inks.

Customers, undoubtedly, notice eco-friendly packaging. They attach positive images to the brand and get one more reason to pick it over others. Availing sustainable packaging materials also lowers costs. They are affordable to get and can be obtained all year round. Brands can achieve their set targets much swiftly by employing cost-effective packaging that also serves marketing tasks.

Cause 5: Better growth rate

Apparel brands try hard to lower their costs and boost profits. Improved profitability can also be attained with higher sales numbers and that depends on the marketing tactics.

Customized apparel packaging is one branding tool that makes the brand image visible to new customers and gets the brand to the customers’ locations directly. People can’t help but notice superior boxes. Marketers have repeatedly named custom boxes as the most influential customer-engaging tool that grabs the highest customer attention.

Conclusion

Supporting a captivating brand image is now within your reach. The apparel items can foster more customer loyalty and repeated buying when packaged in alluring boxes that impart branding too.