How Custom Packaging Helps Create Automotive Brand Recognition?
The global automotive industry is the biggest consumer of custom packaging. Every year, the industry manages to report higher sales and an increase in the total number of manufacturers.
The automotive industry isn’t an average retail market. It pertains to commercial customers; the vehicle makers. Sellers here need to be inclusive of their needs and specifications to keep prospering. Otherwise, the vehicle manufacturers wouldn’t think twice before switching to alternatives.
Since making automotive is an expensive process, the makers want to avail of the most effective vehicle parts. The auto parts makers utilize the boxes as a communicative agent that surpasses traditional forms of branding to let the end-users trust the business for all their parts requirements.
Does it all seem too much to take in? It isn’t as complicating as designing and producing automotive parts though! With the right guidance, your brand can make it into the cult of popular brands. Here we have described powerful ways that customized packaging works to elevate brand recognition.
Custom sizes for all parts
Since automotive manufacturing requires a high number of components (close to 400) to be assembled together, standard packaging wouldn’t be suitable for them.
On top of this, the industry has tough standards, including stricter requirements in relation to the packaging and transportation of parts. To simplify logistics, more and more carmakers are adopting a single packaging standard, thereby ensuring savings and the reliability of the entire supply chain.
Using customized box dimensions is productive to mold the packaging in any shape, size, and density. The automotive parts come in various forms and unusual shapes that need specialist boxes.
Custom printed shipping boxes are flexed to form innovative shapes that give apt coverage while pleasing the customers. Carmakers must be given an effective and memorable delivery experience to persuade them to keep ordering from the auto parts maker.
Reduced accidents
Custom sizes work dually; they house the components productively as well as reduce accidents during transit. While the auto parts are made of sturdy materials, their functions can be altered with accidents. All these possible hazards can ruin the inner box contents and cause unimaginable losses to the brand.
While the automotive parts makers may not have full control over shipping variables, they can build the packaging to sustain most accidents. Some of the custom box making features consist of:
- Technical box compliance. Governments make it compulsory to adhere the auto parts boxes to international standards. These include specific box densities and ratios to the part sizes.
- Coating the boxes with water and dust-resistant materials. They prevent erosions and reactions with air and water.
- Extra cushioned walls that absorb rigorous shakes during traveling and handling. These also help to maintain required temperatures inside the custom packaging.
- Custom accessories. Large units need handles to be convenient to be carried around.
- Firm box locks ensure that the auto parts are not exposed before reaching their locations.
Printed instructions and brand details
It is essential for brand recognition. With so many companies selling auto parts, how can customers know your brand image? Creative brand logos solve this problem. It is also a way to advertise the brand and inform customers of:
- Promotional periods.
- Product usage instructions and storing guidelines.
- Introducing new parts and production techniques.
- Informing clients of safety hazards.
- Maintaining a healthy liaison with customers. Brand contact info printed on the boxes encourage buyers to remain in touch.
Without customized printing, the brand cannot effectively convey the desired info to users. The boxes have the capability to let customers know of new brands and be encouraged to try them.
Consistent quality
Having your auto parts boxes made by experts is a good way to ensure consistency in the packaging quality.
Brands that let buyers experience a persistent brand identity, often get more customer loyalty and sustainable growth rates. Customers must be able to spot your brand among the crowd. For this, the boxes play a major role in emitting a unique brand personality.
Trust and reliability are two factors that vehicle makers need to place orders with a brand. They don’t want to waste time and effort in using sub-standard parts. The overall shopping experience must be worth repeating. The many unboxing videos prove that customizing the auto parts boxes works well in spreading brand awareness.
Recycling and reusing
Once the vehicle makers receive the parts, they have the option to use the customized boxes for alternative purposes. Even more effective is the fact that the automotive industry is switching to greener options. Sending parts in recyclable boxes would surely be a hit among them!
Auto parts companies can also mention that the parts can be returned using the same boxes. This enhances convenience for customers and imparts a friendly brand image. They can also use the boxes for storing the components for later use.
Where to get the ideal boxes?
As you can judge, custom packaging is highly relevant to the auto parts industry. We have over 20 years of providing premium boxes for all kinds of auto parts that comply with all industry requirements and generate instant brand recognition via creative designs.
Conclusion
Dynamic industry norms are bound to intimidate automotive parts sellers. But with customized packaging, you can easily glide into evolving customer expectations.