5 Extremely Useful Ways To Increase Your Website’s Organic Traffic 

Over the years, organic traffic has become more and more critical. It’s a vital part of any webmaster’s strategy to rank high in search engines. The higher your site ranks organically, the more visitors you will get from people searching for information on your topic or products/services that you offer. 
You can do many things to increase your website’s organic SEO rankings. In this blog post, we discuss 5 of the most effective ways. 

Organic traffic is basically used to refer to those visitors who land on your website as a result of unpaid search results. It is very important as it is targeted, users who are visiting your website from an organic search. If you provide them with the solution to their query, they will surely get converted.

Organic search contributes to majorly 51% of the web traffic and 40% of the revenue.

If you ask any business entrepreneur what is the one thing they wish for, their answer would probably be extracting more customers. The more the traffic on the website, the more the conversion rate would be.

Here are some of the most efficient tips which would help in increasing the organic traffic to the website.

1. Embrace Affiliate Marketing 

Affiliate marketing is also an effective way to boost organic traffic. The process involves working with affiliate marketers who promote your products or services for a commission on each sale. 

Affiliate marketing can be an extremely effective way to reach new customers and grow your business. However, it’s essential to choose affiliates who are a good fit for your brand and target market. 

A reliable affiliate marketer should be: 

• An expert in your industry 
• Familiar with the products and services you offer 
• Experienced at driving targeted traffic to relevant sales pages or offers 

The best way to find appropriate affiliates is by reaching out directly on social media, like Twitter and Facebook. When engaging potential affiliate marketers, it’s essential to keep these things in mind: 

• What are their online goals? 
• How often do they post about your industry? 
• Do they have an engaged following of people interested in the products and services you offer? 

Once you’ve connected with marketers who seem like a good fit, it’s time to start working together. Stay updated on new blog posts, social media updates, and offers from your affiliates. 

2. Leverage the Power of Videos

Video content is becoming increasingly important, and it’s a great way to connect with potential customers. By 2019, it was estimated that 80% of internet traffic would be video content, and it’s not hard to see why. 

Most people are visual learners, and they’re more likely to remember what they’ve seen than what someone has told them. However, you only benefit from this strategy if you do it right. 

When creating videos, make sure to keep the following in mind:
 

• Keep them short – Most people won’t watch a long video. Aim for around two minutes or less. 
• Make them interesting – People will stop watching if your video is boring. Be creative and engaging. 
• Include a CTA – Make sure to include a CTA at the end of your video, asking viewers to visit your website or learn more about your product. 
• Showcase your brand – Your videos must showcase your brand in a positive light. Be sure to use your company’s branding elements, such as colors and fonts, throughout your videos. 

3. Maximize on Keyword Research

Keyword research is the backbone of any successful SEO campaign. If you want your website to rank higher in SERPs, you need to target the right keywords. This way, you’ll be able to pull in more targeted traffic to your site. 

Use the keywords you find through keyword research at least once within the first 100 words of your blog post or video’s content, which is typically referred to as “on-page SEO.” 

Don’t overdo it, though. Cramming too many keywords into one sentence can appear unnatural and result in blackhat SEO practices like keyword stuffing. Instead, ensure you’re using keywords naturally while adding just enough to help your SEO efforts.
 

4. Take Advantage of Social Media Sharing

Social media is an excellent way to drive targeted traffic back to your site. However, you won’t see social sharing results if it’s not shared and utilized on a large scale. 

Post content related to your website or business consistently across all major platforms like Facebook, Twitter, LinkedIn, and Google+ while encouraging other users in your niche to share your content. 

Also, ensure consistency. It helps to have a social media editorial calendar to keep track of your posts and their corresponding hashtags and keywords. Alternatively, if you have the budget, you can use a social media management tool to help schedule, publish and analyze your posts. And remember always to include URLs back to your website or blog in your social media posts! 

5. Maximize on Backlinks

One of the most important aspects of SEO is backlinks. The more top-notch links you have coming into your website, the better your site will rank in search engine results pages (SERPs). 

For instance, if you’re in the CBD industry, you can increase your CBD backlinks by writing guest blog posts for authority websites in your industry, participating in online forums and discussions, and including a link to your site in your email signature. 

Most importantly, you can increase backlinks by creating quality, shareable content. If you’re producing content that people want to read and share, other websites will naturally link back to your website. 

6. Email Marketing is Essential

This is one of the traditional methods, content marketing has boomed so much that people have forgotten what Email marketing is. It is one of the powerful tools. You don’t have to overdo it as well, that is you don’t have to keep sending Emails. A friendly email reminder would definitely give a hike to organic traffic.

Wrapping Up 

You can’t afford to sleep on organic traffic if you want to remain competitive in today’s market. While it may take time before your website starts seeing these techniques, remember that they’ll be well worth the effort once implemented correctly. 

So, take the time to implement these five tips to get your website’s organic traffic up and running in no time.