HOW TO GENERATE A QR CODE MARKETING CAMPAIGN YOUR CUSTOMERS CAN’T RESIST
Companies either hit it out of the park or crash and burn when it comes to QR code marketing. Although some people assume that the QR code has lost its lustre and is no longer a viable marketing tool, the truth is that QR codes are still important; nevertheless, they must be supported with a well-thought-out QR code strategy. QR codes have a high return on investment (ROI) because they are free to create.(marketing campaign)
QR codes are still being scanned in 216 countries as of 2014. The countries with the most QR code scanners are Australia, Canada, the United States, and the United Kingdom. So, depending on where your target market is, you could want to explore a QR code campaign to increase leads or create a loyalty programme for your company.
QR Codes Have 5 Advantages(marketing campaign)
Here are four convincing reasons to experiment with QR code marketing. You might be surprised by the benefits a QR code can provide for your company.
Using offline media, you can guide traffic to your website, social media, or other crucial points of contact online.
You can persuade new clients to sign up for your email list.
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It can be used to encourage social interaction with your brand and to increase the number of “likes” and “follows” for your company.
It enables you to sell your items in a fun, interactive manner that differs from traditional marketing.
Retail businesses, such as Starbucks, can employ QR codes to track transactions and accrue points for loyalty programmes.
What Are the Best Places to Use QR Codes?(marketing campaign)
A QR code’s objective is to make it enjoyable for your customers to utilise. Customers will connect a positive experience with your brand if they love the process of scanning your QR code. QR codes work best in situations where your clients have the time and Internet connectivity to use them right away. Even better are print marketing items that people can physically hold.
QR Codes are best used in the following pieces:(marketing campaign)
- Advertisers who send out direct letter
- Postcards
- Flyers
- Invitations
- Brochures
- Cards for Business
- Advertisements in the Newspaper
- Advertisements in Magazines
- Transit Advertisements in the Open Air
- Posters in front of your store
QR codes should not be placed on billboards, subway ads, emails, or in inaccessible areas. They are either difficult to photograph or have limited access to the Internet.
Where Should Customers Be Directed by QR Codes?
A website (53.3 percent of total codes created), contact information (14.7 percent), and Facebook are the most common QR code landing pages (13.6 percent ). All of them are viable choices. We also suggest watching videos. Here’s how to properly use each of them.
Landing Pages are a type of web page that is used to direct Create a specialised, mobile-optimized landing page that correlates to your print marketing campaign in the best case scenario. This is an excellent area to include extensive information that won’t fit on your print marketing piece.
Social media is a term that refers to the use of Facebook is the most popular social networking site to link to. Additionally, Twitter and Instagram are viable possibilities. Make sure to include a link to your branded page and a cover image that matches your branding.
Page for contacting us. If the purpose of your print marketing piece is to attract customers to contact you, linking to a short form or an email collection page is an excellent approach to gather data from a piece that doesn’t provide that option otherwise. Because most individuals will be viewing the form on their mobile device, keep the amount of fields to a bare minimum. A long form would appear boring on a phone or tablet.
There is a video. Including a ‘how to’ or other visual representations that can’t be done in a print marketing piece by linking to a YouTube video or a video on your website is a wonderful method to include a ‘how to’ or other visual representations that can’t be done in a print marketing piece.
5 Ways To Make A QR Code Campaign Work
Here are some more tactics to guarantee your QR code campaign is productive and provides a great experience for your clients as well as a favourable ROI for your organisation.
1) Make sure your landing page is mobile-friendly.
A QR code campaign requires a mobile-friendly landing page. Because mobile devices are used to scan codes, the website to which you lead visitors must be mobile-friendly or have a responsive web design. Only half of the battle is won when a potential buyer scans your QR code. Once the code has been scanned, you must submit payment.
2) For digital QR codes, include a code and a link.
The information contained in your QR code should not be restricted. The results should be the same whether they scan the code with their phone or click on it from their computer. It’s critical to use the QR code as a portal rather than a gatekeeper; no one wants to stare at a QR code with no means of knowing what’s on the other side. If the code is being viewed digitally, it should include a link to the same content. When you’re already on your computer, no one wants to have to take out their phone to scan a code. Worse, they may have a QR code on their phone that they are unable to scan with the same device.
3) Verify that the QR code is readable.
The QR code’s objective is to provide visitors with a quick way to learn more about your campaign or the products you’re selling. The code should be placed in a location where it can be easily scanned and where they will have access to WiFi or cell phone service to interpret it. Placing a code on a moving vehicle, a billboard, a subway tube, or anyplace else out of reach defeats the aim of offering a quick and enjoyable means to get information. QR codes are perfect for bus shelters, business cards, postcards, and direct mailers because there is limited space (requiring more information) and viewers have plenty of time to scan a code if they want to learn more.
4) Double-check if the code is legible.
Because you never know what type of technology your potential customers will use to access your codes, making sure your QR is clear and visible on all devices is critical to ensuring conversions. A fuzzy QR code can make it tough to scan, skewing your results. As a result, when adding QR codes in your print pieces, the quality of your print job is critical.
5) Incorporate an incentive into a call to action
Customers are told what to do next and why they should do it via a call to action. Make them want to take the next step by giving them a cause to do so.
A clear call to action and an incentive can mean the difference between a successful QR code campaign and one that fails. Offer your audience something in exchange for their time and effort, such as a voucher, the opportunity to interact on social media, membership in a loyalty programme, or just useful knowledge.
