How to Maximize your book sales on Amazon

Mathew JohnsonSeptember 5, 2021

444 3 minutes read

On the off chance that you have written and published a book or digital book, you need to sell it on Amazon.com. Not just that, you need to realize how to sell books on Amazon.

This information can mean the contrast between making an Amazon bestseller or a book that gets covered in the on-line bookstores “racks,” hard for a peruse to discover let alone to buy.

Ways to Maximize Book Sales on Amazon

Amazon.com is by a long shot the biggest online seller of books, and it’s an essential market for authors and publishers.

The following are different ways to maximize your exposure and boost sales through this significant outlet. Albeit these tips center around Amazon.

1. Enhance your book description.

On the website, the book description shows up under a heading named Editorial Reviews.

I suggest posting a marketing copy (maybe from your back cover), your most significant testimonial/survey quotes, and a one-section author bio.

To transfer text to show up in this Editorial Reviews section, utilize this form.

The text that you enter on this form should supplant existing text.

The staff at Amazon reviews the information prior to posting it, so it might take some time.

2. Increase your book’s visibility in Amazon’s search results.

Amazon customers search for books by author, title, or keyword.

Like search engines, Amazon utilizes a few measures in deciding which products to display on the search results page and in what request to display them.

Prevalence and how well the book matches the keywords are major factors in keyword search results.

3. Attract five-star reviews.

At the point when consumers look for books online, a considerable lot of them read the reviews prior to making a purchase.

Regardless of whether they went to the site searching for a particular book.

They might peruse the reviews to verify that they are making a decent selection.

Positive reviews are particularly significant for nonfiction books, where consumers regularly look at several books on a similar topic.

The most ideal approach to attract reviews is to request that individuals audit your book and to make it simple for them by providing a link to your book’s sales page on Amazon.

4. Participate in the Search Inside program.

In retail bookstores, customers will in general peruse the back cover, then, at that point flip through the book scanning the contents prior to settling on a purchase decision.

The most ideal approach to replicate that experience online is to utilize Amazon’s Search Inside program.

Which permits customers to see the book’s chapter by chapter list and choose pages from the book.

5. Post reviews of other books.

At the point when you post reviews of related books and products on Amazon.com.

You acquire visibility with purchasers and with the writers of the books you review.

Be unobtrusive about mentioning your own book when composing reviews.

You don’t need it to seem like an attempt to sell something or diminish the product that you are reviewing.

6. Enhance your author page.

Authors who have books available to be purchased on Amazon can set up an author page through Author Central (previously Amazon Connect).

There’s a connection from your book sales page to your author page where readers can look further into you.

In addition to adding a bio and photo, you can import posts from your blog and make updates to your book description or reviews.

7. Conduct an Amazon bestseller campaign.

An Amazon bestseller campaign is a joint venture promotion designed to drive customers to an uncommon sales page on a specific day.

Fully intent on selling however many books as could be allowed on that day.

Your joint venture partners consent to communicate something specific with regards to the campaign to their mailing records and furthermore give a bonus thing that will be given to every individual who purchases the book that day.