How to Place Your Logo on Product Packaging?

How many times have you stopped in your tracks to view a product simply because of its stunning packaging quality?

It happens many times that people go to the grocery or retail stores and have difficulty deciding between two similar products. We live in a fast-moving world where people mostly buy the products from a brand they already use or if the brand is quite popular.

In recent times, many aspiring entrepreneurs have taken on a challenge to launch their brand and do business. However, startups have limited resources and have to face stiff competition, particularly when entering the consumer goods market.

Apart from selling products in a brick-and-mortar store, it is also challenging to generate sales from an online store. Today, nearly every person owns and uses a smartphone and stays online 24/7. Technology has given an option for people to search and review a product or service before buying it.

The Significance of Product Packaging

Many studies have shown that a new brand has less than 40 seconds to impact a potential customer. There are already so many products on display in a store that it becomes a challenge for anyone to make a buying decision.

The simple rule is ‘if you want consumers to notice your brand and product, then you need to market the brand effectively.’ The best way to achieve this is the placement of the logo on product packaging and advertising it. Research says that brand awareness and recognition have a lot to do with logo placement and how consumers perceive it.

In a competitive market, ‘first impressions’ are crucial, and one aspect that is essential in this regard is ‘product packaging.’ In simple words, the packaging is the function to enclose a product and protect it from external elements such as sunlight, moisture, and damage.

The first step for a startup business owner is to grab the attention of the target audience, and the second is to compel them to make a purchase. The three things that a potential customer sees of a brand are its name, logo, and product packaging.

A custom logo maker is an excellent tool to design a stellar logo, pick the right color and font, and adjust the logo placement.

There are many case studies where a business company made quality products but only due to mediocre packaging could not achieve success. Color, fonts, and graphics are an indispensable part of product packaging. People these days look for full value for money. Many even make and share ‘unboxing videos’ describing every detail, starting with the presentation and packaging of the product.

A famous vlogger with millions of subscribers applauding a brand for its packaging can significantly increase the brand’s footprint.

The Importance of Logo on Product Packaging

The logo is the visual representation and defines the values, messages, and products offered to the consumers. A startup brand faces a tough challenge as it not only needs to acquire potential customers but also counter rival brands. If you want people to remember and connect with your brand, then you need to set high standards.

The logo serves as the first point of contact, and it is necessary that it brings positive reactions and emotions. It can take days and even weeks to design a formidable logo that can impress customers. However, you also need to ensure that the logo is correctly placed on the website, product packaging, business cards, and promotional merchandise.

As an aspiring entrepreneur, you may have limited financial resources and look for cost-effective alternatives for logo design and branding. A custom logo maker is the best solution for all startup business owners to design a stunning logo.

The advancement in technology ensures that a logo maker includes all the necessary features to design a logo. A person without any technical knowledge and skill can design a logo without any hassle. A logo maker has a user-friendly interface and allows one to use shapes, lines, symbols, color, and fonts to form a creative logo.

The Art of Logo Placement

The integration of branding, logo, and product packaging can be challenging, but business owners need to consider the correlation between the three.

First, you need to consider the size of each package or box which will store or hold the product. The solution is forming one basic design which can be scaled according to the size of the product packaging. Some of the standard positions to place the logo are

• Center

The traditional position to place the logo is front and center, as people usually focus on this position. The center spot balances the entire projection and makes it easy for consumers to know about the brand and product.

• Top vs. Bottom

Customers usually think that brands having a logo on top are more authentic than those having a logo at the bottom. But the placement depends on the type of impression you want customers to have.

• Left vs. Right

People read and write from left to right, so they instinctively look for the logo on the left side. However, if for some products you want to give change, then you can experiment. A custom logo maker allows you to place the logo on both the left and right sides and see how it looks.

The Factors to Consider for Logo Placement

Brand value and image are the most important aspect of a business company. One of the critical aspects is ‘logo placement’ on product packaging.

In general, consumers prefer brands that place the logo on the top or center of the packaging. People have instinctive reactions to finding the logo and other elements presented on the product packaging. Correct logo placement can help reinforce the brand value and message to the target audience.

The best feature of a logo maker is incorporating logo elements against various backgrounds and platforms. A modern logo is only successful if it is scalable and allows a brand to present itself in the market effectively.

How a brand package a product and place the logo has a direct effect on its success or failure. A stylish and attractive product package makes it easy for customers to find the brand among other competitors. The factors that a startup brand needs to analyze to choose the best spot of logo on product packaging are

• Adjusting the Logo

If there are excessive graphics on the packaging, then it can certainly minimize the value of the brand’s logo. You need to ensure plenty of vacant space and the logo is placed at the centre of the product packaging.

• Consumer Preference

The logo placement depends on the message or value you want to portray to the target audience. The first thing that a customer sees on the product packaging is the brand name and logo. The ideal place is ‘front and centre,’ but if the packaging opens from the centre, then the fold-in material can make it difficult for consumers to see the full logo.

An online logo maker gives you all the options to test various positions on which you can place the logo.

• Color and Image

When it comes to marketing, then there is complete color psychology that business owners need to review. Our minds are programmed to form certain emotions and feelings when seeing particular color. For example, bright colors such as red, orange, and yellow depict enthusiasm, energy, and warmth.

Experts stress the need to include a stylish image or symbol that can influence the customer to make a purchasing decision. The logo needs to be placed above the product image for maximum brand awareness.

• Modern Design

One of the recent trends in both logo and packaging design is selecting a ‘minimalist style.’ However, the logo needs to be attractive and not dominate the product image. If the size of the logo is too big, it can distract the consumers from the product.

• Balance is Key

The size of the logo is essential in determining its placement on the product packaging. A custom logo maker is an ideal tool to balance all the elements from color, font, shape, and symbol. You may feel the need to stretch the logo and wrap it around the entire packaging, but it depends on the size and the quality of the packaging material.

Final Thoughts

In recent times, companies, big or small, are finding ways to get a competitive edge, and product packaging can help them achieve it. The sole purpose of packaging is to protect the product or contents that consumers will consume. However, improving logo placement can help increase brand value and awareness and help achieve business goals.

A logo maker is the best tool to experiment with logo locations, integrating logo elements, and scaling the logo according to product packaging.

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