How To Sell Art Online with the Help of a D2C Platform?

The evolution of art is incomparable and it delivers its delightfulness through multiple forms. Art is a common word for a range of creative or imaginative activities that express technical proficiency, emotional power, wonder, conceptual ideas, etc.

On this planet, we have many artists from oil painters to NFT artists. It’s a pleasure for viewers as we are getting amused by their works. But, the fact is many artists are struggling to market their works and sell them.

If you are one of them, this blog will help to get an idea to sell your art online seamlessly. I explained (direct-to-customer) D2C web app development and how it can support you. Let’s get into the blog.

How to Sell Paintings Online and Make Money through Web App Platforms?

Most artists are highly talented in engaging their followers through multiple social media platforms. Their skill in the particular art helps them to increase their followers also. But the mistake is happening in the conversion process. The followers can be converted into loyal customers only through effective marketing strategies and tools.

You need to know the customer purchasing behavior, potential channels, and the devices they use to purchase products online to sell your paintings online.

Did you know? Nearly 67% of consumers prefer online purchasing, especially after the pandemic as per the Stackla report.

So, to convert potential customers, your online platforms need to be effective, seamless, and a landing space with strategic marketing tools. When approaching online selling, there are endless opportunities like selling on a third-party marketplace, social media marketplaces, and others.

But, developing a D2C web application will be the most effective way to list and sell your art gallery. It is because it can eliminate customer deviations, competition, and listing order or rank issues. Through this kind of D2C platform, you can generate high RoI by selling your paintings and art.

What is a D2C Web App Platform and How Does It Help You to Sell Your Art?

Before developing a D2C web application, you need to know about D2C. Usually, it is known as “Direct-to-Customers” (D2C/ DTC).  It is a method of online retail business. That allows the manufacturer to sell the products to the customers directly.

That means, there are no intermediaries like whole-sellers or retailers. Usually, the direct-to-customer method ensures a high-profit range for the sellers and a low-cost price for the retailer. It is one of the primary reasons behind its success in the market.

It’s a better way to sell your art, because of the following merits.

• Attractive Price for Customers – Through this method, you can avoid the intermediates between you and the buyers. It reduces the cost price of your painting.
• High-Profit Range – As you are selling your painting on your D2C platform, you can cut the listing charge, subscription, ranking charge, and other charges. So, you can gain a huge amount of profit from your art.
• High Conversion Ratio – On your D2C platform, you can list your products which means, no other products or brands couldn’t list their service or products without your knowledge. So, you can engage your potential customers throughout their purchasing journey.
• Detail Data Insights – An effective D2C web application can provide you with detailed insights like the number of visitors, hours they spend on a page, conversion rate, bounce rate, and other data on customer engagement and journey.
• Landing Page – You maximize the conversion rate with powerful content and design of the landing page. The D2C platform can be an effective landing page for your art selling platform.

Through this, the followers of your social media account can be engaged and converted into loyal customers. A recent report shows that businesses drive nearly 61% of new clients from social media platforms. But, as aforesaid, such social media can drive your audience to your online landing page. But to do the conversion process, you need a robust web application.

That’s why web app development is important for establishing an online eCommerce platform. So, developing a D2C web application will help you to increase your customer base.

What Should You Do When You Need a D2C Web App Platform?

If the amenities of the D2C platform attract you, then develop such one to gain its advantage. To avail of the platform, you should approach a web and mobile app development company. But you need to pay high attention to choosing the best place to avail yourself of it, as there is a huge number of companies providing such D2C web app development services.

You should consider two factors to decide and scale the web app development. The first one is the metrics of the app development firm. It should have years of experience and expertise in D2C platform development and its reliability.

The second factor is scaling the D2C platform. To do that you need to ensure that the app solution has the following features.

• Online Listing and Description Management,
• Referral and Loyalty Programs,
• Manage Catalog and Tags,
• Support Multiple Online Payment,
• Multi-language System,
• Integration Facility,
• Searching Tools,
• User-Friendly Workflow,
• Engaging Design,
• Effective Admin Panel,

By availing of the best D2C web application with these basic features and more advanced features you can stand alone in the art selling market. But the features of the web app solution are not the only metric to scale the D2C platform. To get the best web application, for the online D2C art platform, you have to choose the best web and mobile app development company.

So, you need to find the best firm to craft your application. That means you need to scale the firm also. Here is a quick rundown of the metrics of a web app development company.

• Expertise – Try to read the previous client’s review for the firm or their projects. It’ll show their expertise in app development. Reading their blogs can also help you to analyze their vision, mission, and their latest works.
• Experience – Do a little research on the experience of the firm in the industry and its employee’s experiences. It’ll help you to get an accurate calculation of the experience of the firm.
• Transparency – Before making a deal with a web app development company, ensure that you can develop the solution with complete transparency. That means, the firm should have a personal relationship officer or business executive to deal with their clients like you.
• Responsive Solution –  Despite the web application having all the basic and advanced features, it is useless if it is not responsive. So, the app development company should be able to produce a responsive web app that is compatible with your D2C business model.
• Cost-Worthy – Cost is the primary factor that helps entrepreneurs to decide to choose a web app development company. It is advisable to not look for a free or low-cost app solution. In this industry, good quality needs a fair price. So, just compare the cost and the app development quality. If it is worth the cost then prefer the firm for web app development.

From such a web development company, you can get a solution that can be used to sell all kinds of art like oil painting, modern art, art from waste, NFT arts, etc. Not only arts, but you can also sell any products through this platform. The nature of the product that you want to sell through the D2C platform is up to you. Simply, it is flexible, seamless, responsive, and operative corresponding to your business model.

Summing Up

Using a D2C platform, you can easily monetize your artwork by selling them online. It can extend your revenue limit multiple times. Along with this, you can get benefits by enabling ad banners. As the web applications are SEO friendly, you can drive more potential customers through browsers also.

Successful online businesses are attracting 51% of their online customers by using SEO. But, you have to avail the best D2C web app from the top-rated web and mobile app development company to get all advantages.