Lead Generation Campaigns for US and Canadian

We all know that the USA and Canada fall in the same continent and still are different from each other. It is reported that Canadians spend 39 hours online monthly and still their online shopping is lower compared to the people in the USA. The US is a more developed nation than Canada. However, Canada is offering new opportunities thus giving leverage to new marketing strategies. All types of business irrespective of their nature and company size requires to improve their sales lead generation for the growth and survival in the competitive market. 

It is the era of digitalisation. A digital marketing strategy is lower cost and aimed to have a great impact on B2B lead generation strategies in both the US and Canada.  

What is Lead Generation:

The mechanism by which marketers locate potential customers is known as inbound marketing. It begins even before the prospects are aware that they are in requirement of a particular product or service. Prospects are made aware of a brand, nurtured to a point of choice, and then purchased via the lead nurturing process. 

Inbound marketing is different from outbound marketing. In outbound marketing, b2b marketers rely on cold calls, untargeted print and television ads, and tradeshows to promote their products to an undefined market. 

Today, due to availability of the internet, the buyer is more controlled and you have a wider reach of your audience irrespective of geographical area. The US and Canada are both competitive when it comes to lead generation as they are technologically advanced. Buyers have a wide variety of choices which makes it difficult to break the stand out. If you want to reach the target audience it is vital to innovate your lead generation strategy. 

You can drive successful lead generation campaigns for the US and Canadian businesses with the help of following tips:

• The more leads the better it is:

Every business needs to generate more leads for better revenue. This can be achieved only when you generate lots of leads which can be challenging. This is true especially for smaller businesses who are budget bound and don’t have abundance time. The higher the revenue, the higher will be lead generation. Hence, your focus should be more on lead generation and do whatever possible so that the revenue goal is achieved.

• Leverage the power of software:

Many businesses use marketing automation tools and other softwares for successful lead generation. It is reported that around 41% of people use marketing automation tools. Softwares are not restricted to companies with bigger budgets but can also be used by companies with lower budgets. You probably have all the company info, designation, name of the person etc. to reach out.

Lead generation provides insights on the number of traffic on your website such as location, company, gender and other attributes. It also gives insights on email addresses, pages visited, on-page activities etc. Without the software, it is impossible to get the insights required for lead generation. 

• Be consistent with your delivery procedure:

If you wish to get more conversion rate, you need to deliver what you promised your prospect. Stick to what you said. Avoid over-hyped or over-promising advertisements because, while they may draw clicks, they may result in a high bounce rate if visitors discover that your offering does not deliver the value that was advertised. You need to make sure that your campaign is consistent even on your webpage it delivers the same information as on the social media ad run. Consistency will help build trust and there is a likelihood of conversion. Make use of the business directory to gather information and data about your prospects.

• Generate leads through social media:

Social media is the best platform for lead generation if used wisely.

1. Get to know the activeness of your target audience on a particular social media profile. LinkedIn is the best platform for B2B lead generation but you need to know if your target audience (B2B contact database) exists on LinkedIn, Youtube or any other channel. 
2. You can link your landing pages to social media posts for lead generation.
3. Make use of analytics to monitor posts that generate leads. Try to improve on those posts and promote it.
4. You can hold contests. Giving freebies is the best way to gain engagement and people to sign up.
5. You can use lead generation forms such as Twitter, Linkedin, Facebook all of that have lead generation capabilities.
6.  You can use PPC (pay per click) which is another efficient way to drive traffic to your landing pages. 

• Create a landing page for your offers:

You must create a separate landing page for your offer. This is important because probably your ad was clicked to get that offer but if you drive your prospects to other information, they might lose interest and exit from your site leading to a failed campaign. Please remember, it takes time for a high-converting page. You need to be patient.

• Create customised offers for leads in different stages of the buying cycle: 

Website visitors come in all shapes and sizes. Having said this, some want to speak to someone instantly while some are ready to buy while others want to see a demo. Accordingly, you can segregate and create communication channels and pitch the right products or services. You can offer discounts, free trials to increase your conversion rate. Also, get verified email addresses so that you don’t waste time and energy in bounced emails.

You can customise Call to action to each message. 

Conclusion:

When you try all the above tactics, just see to it that you even track your success, perform A/B testing, make necessary changes to the campaign if required and use multi-channel to promote. It is time to create innovative content, use lead generation strategy and tools and start generating leads.