linkedin marketing agencyin your marketing plan
linkedin marketing agencyin your marketing plan
If you’re trying to manage marketing for a B2-B business, linkedin marketing agency is one of the most powerful tools available to you. Many marketers overlook the platform because the user base is much smaller than Facebook or Twitter, but since the majority of its users are professionals, it can be a big help. when trying to contact people who make buying decisions at different companies.
So how can you start using the platform as part of your marketing strategy? Keep reading to find some of the best ideas we’ve come across. If you would like to speak to an expert on how to use LinkedIn to market your business, you can contact us on
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How to Use LinkedIn for Marketing Purposes
LinkedIn is a great platform to promote your business, connect with other influencers, and build awareness for your business.
Screenshot: Why LinkedIn Matters for Infographic Marketing
Learn how to use LinkedIn in your marketing plan by reading on!
ASK ALL EMPLOYEES TO CREATE A LINKEDIN PROFILE
It will help you get your business name up again…and again…and again. If current employees already have LinkedIn profiles, make sure they’re up to date.
Every time someone with a LinkedIn profile updates their page seo companies belfast, all of their connections are notified of the changes. Considering their company name appears in each of these updates, this is an easy way to get your business noticed.
BUILD YOUR OWN NETWORK OF CONNECTIONS
If you’ve been in business for a while and don’t have the coveted 500+ connection count, it’s time to really start connecting. Start by searching the site for anybody you frequently collaborate with. You might be surprised how many people you come in contact with are on LinkedIn.
Don’t forget to use LinkedIn’s suggested connections feature. The platform does a decent job of figuring out who you might know and can be a huge help in building your network if you’re struggling to come up with specific names out of the blue.
LinkedIn Marketing Opportunities
START ENGAGING WITH LINKEDIN DISCUSSIONS
Set aside 15 minutes once or twice a week and browse your newsfeed. You may want to add comments to particularly interesting posts, or even just “like” them. It’s a great way to stay up to date with what people on your network are up to – and much more productive than Facebook.
By taking part in discussions, you can bond with new people in your industry and strengthen those you already have. You don’t need to spend hours coming up with witty answers, but you should always be careful to maintain an informed and professional tone.
WRITING AN ARTICLE FOR THE LINKEDIN POST
Now that LinkedIn has opened up posting on its site to anyone with a basic profile, there’s no reason not to position yourself as an expert. One caveat is that your articles should be interesting and not selfish.
What to post on the LinkedIn type of content
If you have difficulty writing, it might be worth working with a content writer. While your articles don’t have to be new, most web marketing companies recommend that LinkedIn post articles be long, rather than short. Instead of a short blurb of 350 words, aim for more than 1,000 words instead. Add up to five high-resolution, powerful and eye-catching images for emphasis.
FOLLOW SOME OF THE MOST IMPORTANT PEOPLE
There are so many influencers on LinkedIn that you might be tempted to count them all. You don’t need to follow all of them, but you should choose a few. This doesn’t mean that they will suddenly “discover” you among their tens of thousands of followers, but what can happen is that you make contact with other people who
For example, your influencer may be writing a particularly compelling article on LinkedIn.You are welcome to express your opinions in the comments area. Anyone who accepts your remark has the option to like it or respond. Another excellent method of link building is this.
JOIN GROUPS
There are groups, just as there are influencers.. These groups can be wide or incredibly narrow, but there are hundreds of them in every industry. Pick the ones that interest you the most.
For example, if you work for a software company, join groups related to software development as well as groups related to the demographic you are marketing to. By making connections within these groups, you can find a potential customer. Just avoid the temptation to send marketing messages to the group. It won’t go over well, and you might even get kicked out.
ADD PRESENTATIONS TO YOUR LINKEDIN PROFILE
Do you have a PowerPoint that you particularly like? Rather than turning it into content for your LinkedIn post, just upload it to your profile. This way, anyone who comes to your profile will have the opportunity to watch the presentation.
CONNECT YOUR LINKEDIN ACCOUNT AND TWITTER ACCOUNTS
Already an active participant on Twitter? Simplify your life and integrate all your tweets into your LinkedIn updates. There are many free software platforms that allow you to do this seamlessly. So every time you post on Twitter, you are simultaneously posting on LinkedIn.
CREATE A COMPANY PAGE
Have you created a company page for your business? If not, it’s time to do it. Professionals who want information about your company may very well look to LinkedIn for information. So you have to provide them. Also, it’s never a bad idea to be present on as many platforms as possible, especially when they are free.
Are you ready to integrate LinkedIn into your marketing strategy?
How you use LinkedIn to promote your business is entirely your decision. But one thing is clear: Ignoring its authority as a social media platform for professionals won’t do your business any good.
If you need help using LinkedIn (or any other social media platform) for marketing purposes, don’t hesitate to contact us! Our talented social team is more than happy to come up with a strategy to drive brand awareness and attract new leads across all platforms.
How to Use LinkedIn for Business (Marketing Guide)
More than 50 million companies worldwide use LinkedIn in 2021. But not only because it’s the social network par excellence for recruiting and hiring the best talent. With some 740 million members available, more and more brands are using the possibilities and solutions offered by the American marketing platform to network, highlight their expertise and above all prospect and generate leads. leads to make sales.
Summary
In this guide, we’ll show you how to use linkedin marketing agency and give you some tips to help you get the most out of your LinkedIn marketing strategy.
But let’s start with the basics: creating your LinkedIn business page.
The basics for creating your LinkedIn page
Before your company can start considering any LinkedIn marketing strategy, it needs a LinkedIn Company Page. Here are all the steps that will allow you to set up a professional LinkedIn profile quickly.
1- How to create a LinkedIn page:
Visit the “LinkedIn Pages” section of the linkedin marketing agency Marketing Solutions website. Then click on “Create your page”.
Then choose the appropriate category for your business.
Next, fill in all the necessary details about your business. You have on the right of the screen a preview of your home page to see what it looks like when you add content. Choose a URL that is relevant to your brand, and if possible, make sure it contains the same username as on other social media linked to your business.
Finally, you have to upload your company logo and add your brand slogan. Although it is optional, this step is essential: companies that display a logo receive six times more visits than those that do not.
Click on “Create a page”, and voila, you are ready to go.
2- Complete your Page
Now you’ll take your LinkedIn Page and professional social network presence to the next level by adding more details. This will provide visitors with additional information about your business and improve your rankings in Google and LinkedIn search results. This is part of the reason why full pages get 30% more views.
To add this information, click the pencil icon below your business name.
Here are the items you will need to add:
– Company Description
In this part, talk about your vision, your mission, and your values and offer a description of your products and services in three or four short paragraphs. Google search results allow previewing up to 156 characters of your page text, so optimize your description for SEO by including keywords.
– Location
Specify where your store or office is located. You can add multiple addresses by selecting “+Add location”.
– Hashtags
You can add up to three hashtags to make your profile more searchable on LinkedIn. Pick the hashtags that are commonly used in your industry and best fit your business.
– Cover picture
Choose an image that highlights your business and gives you every chance of attracting leads. Avoid shots that are too busy or cluttered. The recommended size is 1584 (width) by 396 (height) pixels.
– Custom button
Adding a button to your profile to encourage users to take action is essential. The options included on your dashboard are: “visit the website”, “contact us”, “learn more”, and “register”. Make sure to add the corresponding URL so that people who click the button land on the right page.
– Language management
If you have a global brand or a multilingual audience, you can add your name, tagline, and description in over 20 different languages.
3- Share your page
Let it be known that your LinkedIn page is now operational on the internet and everywhere around you. If you have employees, email the entire company. Let them know how they can follow the page and add it as a workplace. It’s by sharing a strong sense of belonging, connecting visitors to your company’s leaders, and giving your potential customers a glimpse of your company culture that you will start your linkedin marketing agency adventure in the best way.
To advertise your page to your customers, use all your digital touchpoints (newsletter, social media, website) and ask them to subscribe, explaining the inherent benefits. These can include job and career opportunities, access to your LinkedIn Groups, LinkedIn Live sessions, and more.
4- Add LinkedIn buttons
Add icons for LinkedIn — and all your other social networks — prominently on your website, preferably at the top of your homepage, so prospects and contacts can easily find your linkedin marketing agency page and connect with you.
You can also add “Share” and “Follow” buttons with LinkedIn plugins.
5- Create a LinkedIn marketing strategy
With your Company Page ready to go, it’s time to think about your LinkedIn marketing strategy.
What goals does your company want to achieve with linkedin marketing agency? Do you plan to use the platform to hire, generate leads, do social selling, inflate your turnover, etc.? ? Are you planning to run ads as part of your LinkedIn marketing strategy? Advertising on LinkedIn, as on Facebook and Google, requires a good knowledge of how its advertising network works, but it is a powerful lever for distributing perfectly targeted ads.
Before writing your marketing plan, take the time to familiarize yourself with LinkedIn demographics. This is a good starting point to know who is using the platform and the audience you can reach. Also, do an audit of your main LinkedIn competitors and find out how they are using the platform.
Once your marketing plan has been drafted, establish a linkedin marketing agency content calendar. Having a content strategy is essential to shine on the social network. Plan your publications in order to prepare your content, search for images, and write articles with high added value.
There are tools that can help you plan and publish your content, like Hootsuite Planner. They help you get a clear, big-picture picture of your content plan, making it easy to rectify gaps and strike a good balance for your LinkedIn content marketing.
Now let’s see 3 tips to optimize your marketing activities on the platform.
3 tips for performing on the LinkedIn professional network
Here are 3 tips that will allow you to optimize your LinkedIn marketing like a pro.
1- Share publications and content in a rich media format
Posts that include photos and videos generally do well on all social networks, and the same goes for LinkedIn.
According to LinkedIn, posts that include images receive 98% more comments than those that don’t. LinkedIn also finds that custom collages that include 3-4 images in a post-work well.
Try to use custom images and visuals as they tend to drive more engagement. You can also upload PDF and PowerPoint presentations to support your publications.
Videos, on the other hand, garner five times more engagements on LinkedIn than any other type of content. One of the benefits of native video on LinkedIn is that it plays automatically when a user scrolls through it. In addition, videos hosted on the platform are prioritized by the linkedin marketing agency algorithm.
2- Optimize your posts for reach and impact
When it comes to posting to your business page, there are a few best practices to consider and follow.
Indeed, the linkedin marketing agency algorithm ranks posts based on the following signals: personal connections, the relevance of interests and likelihood of engagement. In other words, the algorithm offers people content that they might be interested in, from the accounts they log in with.
Here are the best practices for publishing professional posts on LinkedIn:
- Share relevant, high-quality content
- Grab attention with an image or video
- Choose a short text format
- Find strong titles for your articles
- Ask questions to elicit answers
- Always include a prominent CTA
- Tag the people and pages mentioned
- Include two to three relevant hashtags in a natural way
- Display key stats and quotes
- Create LinkedIn polls to drive feedback and engagement and respond to comments as quickly as possible
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