Live Video Shopping: What Marketers Need to Know

E-commerce revolutionized the retail industry by providing ease and the opportunity for consumers to shop 24*7. With lockdown pushing millions to buy from their screens in the past year, the retail sector can no longer depend on engaging with customers via real in-store locations. So, it is clearly visible why it is important for brands to try new trends to majorly make their customers informative with their brand and products.

Brands must now rethink their approach and invest in new technology to produce more powerful and engaging online experiences. While shopping online is now well-established, a concerning number of businesses have lost a crucial opportunity in this regard. It must go beyond the ease of ‘click to purchase’ to include all of the greatest aspects of a physical store. Livestream shopping platforms like Channelize.io has it ALL!

Today Livestream Shopping has emerged as a viable competitor, rescuing businesses. Livestream shopping is the next big thing to join the world of e-commerce. It combines influencer marketing, live videos, and entertainment, as well as the ability for viewers to engage and talk with brands.

When you consider QVC and the sales it produces, Live Video Shopping is an enticing idea – basically taking the QVC home shopping model a level up. Because of the fun nature of live shopping, it is highly engaging.

Live Shopping appeals to the difficult-to-reach Gen Z while generating sales and engagement. With Livestream Shopping, consumers may easily swipe to purchase and also participate in a variety of additional activities like live contests, giveaways, polls etc while interacting with an influencer or host in real-time.

Live Video Shopping in the West

With the effect of COVID-19 on the luxury scene, companies all over the globe are reconsidering their digital strategy and attempting to maximize the use of eCommerce.

Have a friendly discussion about your goods and services

Customers interact with businesses through live shopping platforms, such as Channelize.io, to ask questions and check out live testing or watch live product launches. So the whole live shopping show must be fun as well as informative. Prepare your audience for what’s to come by giving them a sneak peek of yet to launch product or showing them the teaser.

For example, a skincare brand might start a discussion with its audience about building the perfect skincare regimen on a live streaming shopping platform. The company’s profile may kick off a thread with instructional broadcasts about each key element of an efficient skin care regimen and why each step is important.

The audience would most likely join the discussion by sharing stages of their skincare regimen and asking for product suggestions, allowing the business to communicate more information about its goods with a more engaged audience. Customers are always interested in engaging with something creative as well as something that leads them to perks and extra benefits/discounts, so keep them informed about your ongoing offers on purchases they are going to make.

By continuing to prepare the audience with these kinds of interactions, the skincare company will be able to begin displaying the goods mentioned and evaluating the audience’s reaction once they get access to the live shopping platform’s commerce capabilities (through clicks and purchases).

Get access to live shopping platform:-

• Choose a selection of items to highlight during the stream: Leverage live video shopping to present your most popular products and discuss their benefits with your audiences. Try integrating a range of goods at various price points to evaluate products to generate click on a regular basis.
• Take an exploratory approach: Take a more experimental approach to engage the audience, then fine-tune your plan after you have a more solid collection of data.

Live Commerce systems have been shown to be more effective in understanding user behaviour. Brands can use the same strategy to discover what connects with their specific consumers.

Brands should discover creative methods to naturally link customers to goods and services they’ll enjoy now that Livestream platforms are offering businesses additional chances to sell via their platforms.

Conclusion

In comparison to China, Livestream Shopping in the Western world is still in its early stages, but it is an intriguing possibility that is pushing businesses to strive for relevant, approachable, and trustworthy content.

It’s high time brands and their marketers consume the potential of Livestream shopping platforms and make this innovative addition to their website to attract and engage as many customers. Channelize.io is the one platform you are looking for. E-mail now at info@channelize.io  to dive in.