Marketing Strategies That Will Work For Your Dental Practice
Introduction
Consistent patient acquisition is essential for any dental practice. According to many reports, every clinic needs at least 15-20 new patients monthly to achieve business growth and success for the long term. Now the question arises, how do practices find patients in this complex digital reality?
It is by investing in the right digital marketing strategy.
The online world is where most consumers are these days. From these consumers, you will find website visitors who are searching for dental advertisement treatments online. Your website, social media profiles, and listings will play a major part in connecting with such online users. Now more and more people are looking for a dentist online preferably in the area where they reside. All you need is to capitalise on location-based searches and the guiding tool will be the smartphones that will play a major role in connecting patients to your clinic.
Maybe you already have an existing digital presence and want to revamp your digital strategy with the latest website design. Or perhaps start fresh with a new web design. Either way, here are our top 3 marketing strategies that will give you an insight on important factors to scale the growth of your dental clinic.
#1 Create and Optimise Your “Google My Business Page”
To kick off your marketing strategy in style, prioritise setting up a GMB (Google My Business) account. This GMB account will be the centre stage of your local SEO strategy. The GMB listing acts as a verified source of information about your clinic practice – hours, location, photos, reviews – integrating into the search experience your audience will make. A complete and verified GMB listing helps your practice show up in all kinds of Google search experiences, including prospective patients looking for a dentist on their own.
Setting up a GMB account for your Dental practice will be easy:
- The first step is to create a Google My Business account with your Gmail Id. If you happen to have multi-location practice, you need to create a GMB page for each location.
- The next step is to complete the location verification process, which might take days or weeks.
- Once your account is verified, complete all the missing details of the GMB. The richer the detail, the better.
#2 Publish Dental Content Regularly
Well, a lot of dental websites miss the important ingredient apart from dental treatment and service pages. Irrelevant blog content or no dental content whatsoever is the weakness among many dental practices. Don’t neglect this important form of information and communication. Best dental websites prioritise blogs to create value for patients and rank higher on the search engines. It is one of the effective ways to establish your dental clinic’s authority in the location where you practice.
Keep on adding relevant blogs that:
- Inform readers about common dental problems
- Introduce dental procedures
- Provide oral health and overall dental management tips
- Explain new tools and techniques in dental dentistry
- Tell briefly about the dental history and major breakthroughs and setbacks.
In your dental blogs, you can calm the nerves of many patients who are always anxious before the treatment, eradicate biases of dental pains, and why regular check-ups are useful.
You can also cover dental topics such as the best techniques for natural teeth whitening. Many online users google to find the natural ways with which they whiten their teeth. Your list of blogs can discuss the benefits and drawbacks of these DIY treatments and recommend services based on relevant findings. Uploading regular blogs will help your dental website ranking higher on the SERP. Have a dedicated space for FAQs and testimonials.
#3 Make Yourself Known In Social Media
Half of the world’s population is on social media platforms which is increasingly becoming a one-stop shop for marketplaces. More and more users are using social media platforms to research products and services before making a purchase. Facebook and Instagram single-handedly take the major chunk of a slice when it comes to the user base and dental marketing can capitalise on these two platforms alone.
Here are some of the tips you can utilise for your social media channels that can be overseen by a dental marketing expert.
- Remind users about the dental benefits they are paying for but not using.
- More than 30% of people who have dental insurance are not aware of the package of their dental benefits such as check-ups, cleanings, and x-rays. This is the best way to get more patients onboard into your clinic and income into your practice.
- Create visually engaging infographics that deliver information and statistics that are relevant to the times to your prospects.
- Craft video content that highlights what’s unique about your clinic, procedures, and treatments along with testimonials and patient reviews. This will help you build positive first impressions and will show how experienced, reliable, trustworthy, and professional you are and your team at handling cases.
- Upload before/after images and videos that are widely used in cosmetic dentistry and orthodontics to show the results to potential patients.
- Upload team photos, client reviews, interiors of your clinic to create a sense of belonging with your followers.
- Work on social media ads and launch them in locations you cater to during holiday and festive seasons.
