Must Know Social Media Marketing Predictions and Trends For 2022

Social media has become an unparalleled weapon for all scales of businesses. From small businesses to large scale, everybody wants their piece of social media advantages. Indeed, Social Media Marketing is one of the most beneficial marketing types in the modern day but there are changes in algorithms, etc in it too. Social media must be studied regularly to check what kind of content is trending, what hashtags are on top, what algorithm change has been brought by social media platforms etc.

We are nearing the end of the pandemic and people’s behavior has changed drastically since the pandemic began. Hobocult, the best Social Media Marketing Agency in Delhi, has studied social media intensively over this pandemic. With that knowledge,

We are Predicting the Following Social Media Trends and Changes:

In-Stream Shopping:

The fact that people were not going out shopping has changed their preference. Now, they are more concentrated on online shopping. This is a change that will continue to live even after the pandemic. To adjust to this behavior change, social media platforms are on their toes to gather more benefits. Platforms have begun creating their own shops. Facebooks and Instalikes shop are a big hit since the pandemic. We can see a major expansion in line with this trend.

Monetization of Tweets:

Since the last few years, we have seen Twitter pave way for creators to earn money for their tweets. Creators’ tweets get millions of likes, retweets, and comments. To make them more attracted to Twitter, the platform already inaugurated features like Super Follows and Ticketed Space. With help of these new features, it has enabled the monetization of tweets. Twitter has also launched twitter blue to give its users additional benefits. Additional benefits include undoing tweets, color theme, app icon, etc.

Crypto And NFT:

Facebook has taken major steps into its metaverse concept but has seen moderate success in it. On the other hand, Twitter has taken serious practical steps to include new payment methods. Users can make payments via cryptocurrencies. Twitter CEO Dorsey is keenly interested in Bitcoin and Twitter can be a major link in crypto payments. It is clear that social media platforms are keen on adding payment methods for their users. We can see major expansion in this area from all major social media platforms.

Automated Reality:

AR and VR are getting more popular as time passes. There are rumors that soon Facebook and Instagram can be directly connected to AR glasses. Facebook wants to lead this space and is doing ample research to make it come true. Facebook will lead this sector via Instagram. Like Snapchat, Instagram will have its own AR experiences.

Varying Focus:

Most of the social media platforms like FB, Instagram are open to new images and feeds of the people you follow. We have to click separately to go to its reels or video section. But in the past few months, video format has dominated the platforms. So, it would be no surprise if Instagram opens directly to reels or video options.

Virtual Fashion:

Bitmojis have been one of the most amazing features of Snapchat. Users were allowed to share their personal fashion choice on their profile pictures without having to put their actual photos. Digital avatars gained huge popularity among all social media platforms. Even apple incorporated the avatar feature into its chat function. Twitter has also started a similar feature and allows users to switch profile images to cartoon portraits of apes, robots, and many others. In-game cosmetics and outfits have made huge profits to the gaming companies.

Live Streaming And Virtual Events:

Work from home has almost killed the vibes and happenings around events. All the events stood to cancel as soon as pandemic attacked the world. But, many platforms adapted to the changing time and began organizing events with a limited audience. Linkedin has been one of the foremost social media platforms that emerged as the facilitator of live stream events. Live-streamed virtual events are the thing of the future. Not just businesses, but many stand-up comics also organized their own virtual stand-up shows and gained huge popularity.

Remote Recruitment:

As work from home has increased in the corporate world, companies have started doing remote recruitment. With so many social media platforms available for video calls, companies are hesitating to call candidates to the office for an interview. Zoom, MS Teams, Google Meet, and even LinkedIn has provided the opportunity for such companies to conduct their remote recruitment. This trend in the recruitment sector is going to grow with time.

These are the top 8 predictions and trends to look at in 2022. These will help you adjust your Social Media Advertising and stay on top of your industry. Hobocult, the best social media management agency in Delhi, can help you adapt your social media organic and paid Marketing to new trends and updates. Contact us for more information on our social media Promotions services. s