Online Fitness: How to Launch your Fitness Streaming Platform

Online stats stated, ‘’Online Fitness Market size surpassed USD 5 billion in 2019 and is poised to grow at a CAGR of over 30% from 2020 to 2026.’’

Ever since the pandemic, multiple industries benefited from online engagement. One such is the fitness market.

Working out at home became the new norm and is most likely to remain this way for the years to come. Working in the comfort of homes made it easy for physical activities to be conducted whilst keeping them safe from the chaos outside. 

An online survey stated, ‘’Only 45% of respondents have been to a gym or an exercise class since the onset of the pandemic. Additionally, 33% are visiting the gym less frequently than before COVID-19.’’

Due to this, the development of fitness streaming platforms started to rise. A sharp spike started to take place, as both parties started to benefit from this platform. While it became easy to access fitness content, fitness experts started to earn better from this sudden demand. 

Thus if you too are looking to build a live streaming online fitness platform, then this blog will show you how in 5 simple steps. 

Launch A Fitness Streaming Platform With 5 Steps

The Fitness Industry’s Demand Live Streaming Platform is propelled by long-term upheavals and a massive explosion of tech-driven workout studios. This has resulted in the development of a predetermined schedule, which has also added a new dimension to our healthy lifestyles, all while being supported by online trends.

Since you’ve decided to build an online fitness class platform, it is important to set foot on the right path.

Hence to make this journey easy for you, we have listed a step-by-step process to help you get started. 

Step 1: Understand what you want to offer in your online classes

The agenda of this is to ensure that while you provide physical activity assistance, earning revenue from it is also important. Hence when you provide multiple fitness-related contents, pick those that are feasible for both you and the viewers. 

The second factor to consider is the reason why there is a demand in the rise of best fitness streaming platforms is that mental health and the urge to be healthy have become important. Hence before you can launch your fitness platform, first analyze what your viewers want to see.

Based on that you can easily share content and earn better revenue from it. 

Step 2: Select the right business revenue model

The next step you need to understand is what type of business revenue model will suit your live stream, create fitness app classes.

There are two types of business revenue models for live streaming platforms, TVOD( transactional video on demand) and SVOD (subscription video on demand). 

TVOD allows a one-time fee to access content whereas SVOD allows a recurring fee to access the content. Hence based on the fitness content you wish to provide, choose the revenue model accordingly. 

Step 3: Choose a type of live streaming

The next step you need to analyze is which type of streaming would you consider. There are two types, live streaming, and pre-recorded streaming.

With live streaming, fitness classes can be conducted just like they were in person. There can be a time schedule to increase attendees, videos can be switched on and other participants can be viewed. However, if you opt for this, remember you cannot make mistakes and need to plan the sessions in advance.

With pre-recorded streamings, you can easily record fitness videos that can be viewed at a convenient time. The best part is you can easily edit those videos ensuring there is no room for errors. However, if you opt for it wouldn’t be possible to engage with viewers at the same time. 

Step 4: Create a fitness streaming platform

Now that the above is completed, it’s time to create a fitness streaming platform. The good news is this process doesn’t have to begin from scratch and instead, there are great online streaming fitness solutions available to make this process easy.

These online streaming fitness solutions can help you stream and monetize fitness classes for live or on-demand platforms. These platforms include group classes, personal training, fitness video courses, and more.

They also offer tons of features that can enhance the platform experience such as 100% customization, progressive web applications, low latency, streaming protocols, and more. The options for monetization are also provided such as subscription, pay-per-view, advertisements, coupons and promotions, and much more. 

Step 5: Decide the pricing

The last stage is to fix a pricing tag on your fitness-related content. 

Pro tip: Ensure that you analyze your competitors to decide on your pricing. Also, allow a free trial so that viewers have the time to understand what makes your yoga streaming platforms better than the crowd. 

Online research gave a rough estimate for how you can charge your online fitness classes in the initial stage. For TVOD, start your pricing between $75-$110 a bundle, and for SVOD, start between $12- $15.

Conclusion

While the pandemic shut us all indoors, it did provide an opportunity to use online platforms to conduct easy business.

As stated earlier, the sudden rise of live stream fitness classes benefited not only the trainers but also individuals like you looking to be healthy.

While you have the above steps to get started, there is another solution that can support you in this process. There are reliable online fitness streaming platforms that can help to distribute and monetize your fitness classes amongst multiple devices. They are easy and cheap and best cater to your need.

So when do you plan to get started?