Online Store Stand Out with eCommerce Web Design?

In today’s time, the brand has no value if it has no digital presence.

 If the retailer business doesn’t have an eCommerce website, then the products and brands will go unnoticed.  It’s not only the big enterprises but even the small size eCommerce companies also achieved tremendous business growth in the last few years due to their eCommerce web design.

As a retailer if you want to mark an excellent Online presence then this article is for you. In this article, you will learn about the eCommerce website designs that will give a new face to your business. There are so many web designing companies in India providing the best eCommerce web design services to their clients. You can hire these services to build an appealing eCommerce website for your business.

How to Design a Perfect Ecommerce Website

It doesn’t matter how large your business firm is. Whether you are a small retailer or a big retailer. An eCommerce website builds an Online store where a retailer can establish good customer relationships and sell their products. An eCommerce website is designed and build using various software and tools to assist retailers in managing their business operations, marketing, and sales. The web designing services include the following features to build an outstanding eCommerce website.

1. Responsive

As per the study, 50% of the consumer’s research, select, and buy products using their mobile phones. In such a scenario, if an eCommerce website is not screen-friendly then it is of no use. The web design company in India provides responsive design services to make a website accessible by any kind of electronic device and also to give an excellent website experience to visitors.

2. Customize

If a website is designed using common design templates, then it will not stand among its competitors. The customized web designing service help in designing a website from the scratch giving full scope to creative ideas. In this, a website design can have a unique layout, aesthetic icons & fonts, color theme, appealing visuals, and information integration to give a mind-blowing online experience to the visitors. Customized web design services give a unique identity to a brand.

3. Navigation.

Navigation covers all the aspects of user interaction that make it easy for the visitors to reach out to the particular information they were looking for on a website. This includes the header, footer, filters, sort-by, products/services category pages, onsite search bar, buying option, etc. As an eCommerce website, this is the most important website design feature that gives an ability to create perfect linking between the web pages to ease the process of viewing the products/services and make the final purchase. Easy navigation over a website also boosts the conversion rate.

4. UX

The main aim of web designing is to force website visitors to take action by making online purchasing. Therefore, web designing services help in taking a business to the next level. This is impossible to accomplish without a smooth user experience. A good UX design ensures that a website is user-friendly, spontaneous, trustworthy, and functionally optimized. This strikes a good engagement rate between a website and its visitors. This not only increases conversions but also helps in gaining good reviews, customer loyalty, and stretching market size.

Ecommerce Website Design Difference for B2B and B2C

To design an outstanding eCommerce website, it is important to understand the target audience. The basic aim of the B2B and B2C eCommerce websites is to enhance sales. The priority for B2C companies is to enhance brand awareness whereas the priority for B2B companies is to boost lead generation. Given below is the website design difference between the two.

1. Intent

The B2B and B2C companies do their businesses because of their needs. B2B purchasing is done after spending some time over research and statistics whereas B2C purchasing is always an impulsive one. B2B eCommerce companies focus more on converting top of the funnel and middle of the funnel visitors into potential buyers through online and offline marketing channels. Therefore, it is important to keep customer intent in mind while designing the website.

2. Purchase

The website designing companies in India use information integration in such a way so that the right content is highlighted at the right time. For B2B eCommerce companies’ content is developed so as to demonstrate and inform about the products that can fulfill their organizational needs. The aim over here is to generate business leads and not only sales.  

In B2C companies, the purchasing decision is mainly influenced by the emotional state of mind. Therefore, the content is developed using emotional aspects to generate needs for the products. The aim over here is to increase sales by offering discounts, reward points, etc.

This purchase process plays a vital role in designing an outstanding eCommerce website.