Paid Advertising Methods: Is There Anything New For 2021
Do you want to increase brand awareness and reach quickly? Are you looking to convert qualified website visitors into customers?
Perhaps you want to get in touch with potential customers that have already visited your site.
If you answered “yes” to any of these questions, it is high time that you begin using paid online marketing techniques.
Why Paid Marketing?
Amplifying organic reach and building brand authority is every digital marketer’s/entrepreneur’s dream. It may take some time for your business to grow organically, convert more customers, and generate revenue.
You have the option to reach potential customers quickly by using paid advertising channels. Paid digital marketing is more affordable than traditional advertising. Now it’s time to look at the most effective paid online advertising methods.
1. Search Engine Marketing
Search engine marketing (SEM), which is paid online advertising, is the most obvious option.
It’s also known as “pay-per-click” advertising. This is a great way to attract qualified visitors to your website.
Google and Bing, two of the most popular search engines, are constantly looking to improve their advertising platforms.
Google Ads, for instance, lets you use artificial intelligence and machine-learning to select keywords and place bids. Automation will play an even greater role in SEM, according to most marketers.
You should target voice searches in your PPC campaigns, given the increasing use of virtual assistants and smart speakers.
2. Social Media Advertising
Your potential customers are already using one or more social media platforms, regardless of whether you sell handmade jewelry or business development tools.
You can quickly reach these users through social advertising and convert them into leads, or even paying customers.
Facebook ads will continue to dominate in 2020. However, there are other social media platforms like Twitter and LinkedIn that offer valuable advertising opportunities.
In 2021, marketers will place a high priority on experimenting with new content formats, including IGTV, stories and videos.
New platforms such as Twitch and TikTok have made it easy to advertise on them, and you should be considering them for 2021.
It is also important to keep up-to-date with the latest advertising features offered by different platforms. These include automated placements, targeting suggestions, and bids. As well as A/B testing.
3. Retargeting
Retargeting technically refers to a subset among the paid advertising methods. It’s the practice of targeting specific consumers based upon their past interactions with your brand.
You can, for example, reach out to site visitors who have looked at a product but didn’t purchase it immediately. You can create cost-effective, targeted ads using both Facebook ads and Google Ads.
4. YouTube Advertising
Unless you live under a rock you probably already understand the importance of video marketing. It’s not surprising that 51% marketers use YouTube ads, and many of them plan to increase their ad spending in the future.
YouTube is responsible for 27.1% digital video ad spend. It’s not surprising. YouTube ads are a competitive advantage for 2020, as most marketers have shifted their focus to SEM and social ads.
Influencer marketing is a great way to get YouTube ads in 2021. Instead of leveraging video ads directly, you could partner with influencers.
Video ads are very engaging and can grab attention quickly. These ads can be used to increase brand awareness and authority as well as to generate qualified leads and increase website traffic.
Online videos will also account for 82% all internet traffic by 2022. YouTube advertising should be integrated into your digital marketing strategy.
5. Paid Content Discovery
Content marketing is still a key strategy for every business’ growth. It is difficult to get attention due to the sheer volume of poor content on the internet.
As more content creators become more popular, this is even more important. Taboola and Outbrain are two great content discovery platforms that can help you cut through the noise.
These platforms allow you to advertise your content on media sites and publishers. These websites often display your ads in the sidebar and at the bottom in the “related articles” section.
For the best results, however, you should only promote high-converting posts on your blog.
6. Amazon Ads
Amazon has been the dominant retailer e-commerce marketplace for many years. The COVID-19 pandemic has brought about a new surge in popularity for Amazon.
Amazon ad types are the best way to reach potential customers and convert more. Amazon will show your products on relevant search results and product pages.
7. Display Advertising
Display advertising was a great way to increase brand awareness and website traffic without spending a lot of money. Its popularity is declining among marketers due to the increasing use of ad blocking tools.
However, this tactic can be used if you have high-converting landing pages. You should also carefully select your target keywords.
In 2020, ads are becoming more visual-oriented. However, 2021 is the year you should incorporate videos into your ads. This can increase your chances of getting clicks.
Read More : How to Market the Best Products On Amazon
