Real Estate Marketing Tips Every Agent Needs To Know
Did you know that 77% of real estate agents use social media to reach their audience?
Social media is changing how businesses from diverse industries, including real estate, find new clients. With so many opportunities to connect with people, there is no doubt that you can increase your sales when marketing on social media. Real estate agents serious about growing are taking social media seriously, and you must do the same.
Why Social Media Marketing Works
Social media marketing is proving successful for many businesses across different industries. There are a few reasons why social media is working for these businesses, and it can do the same for the real estate industry.
Market Reach
One of the biggest reasons social media is improving the marketing results for businesses is the customer reach platforms offer.
Traditional marketing struggles to reach specific demographics of people, making it difficult for you to get results and find success. Social media makes it easier to reach target audiences. Billions of users actively use different social networks for their own reasons. When you run ads on the right social media platforms, you have a higher chance of getting more views than a print advertisement.
While you run ads on social media, you can reach a young audience more so than traditional forms of marketing. Young people are a large majority of the audience on social media, making it easier to attain their attention through different platforms. If you want to receive more attention from a younger audience, social media is the platform where you need to shift your focus.
More Engagement
Along with a more powerful reach, social media marketing is also a great way to engage leads looking to buy or sell homes and properties. It can help you make more conversions and sales. When you engage with your social media audience, you show them why you are the best real estate agent who can help them get the best deals and offer assistance throughout the buying process.
If you post about the effort you put into selling homes, followers can see firsthand how hard you work for clients when helping them find their dream homes.
You can grow engagement by posting consistently. Increasing your brand engagement can involve publishing posts, stories with response boxes, or questions they can answer about their real estate goals. Engagement is the key when growing your social media, and it will go a long way to help you sell more homes.
Better Advertising
A prominent aspect of social media marketing is low-cost advertising with promising results for realtors.
Social media advertising is helpful because it creates more conversions than typical ads. People see ads on their social media and usually take more notice than any other posts. They will save it and revisit it later or click your profile at the moment to pursue your services. Social media platforms allow people to find out more about your services to reach out and connect quickly through the ads, unlike traditional ads.
Also, social media advertising is far more effective for selling homes because of the audiences you will promote your services. Many on social media will follow your page just to see what kind of homes you are currently selling so they know what is out there. When you start promoting listings, you can gain more followers and have people help you by spreading the word about your services.
How Realtors Benefit From Social Media
If you are a real estate agent, you can benefit from social media by promoting any listings you currently have.
Many marketing platforms like Practina have automated MLS listing features, making it easier for real estate agents to update their followers about status changes. Features like this help you to promote new listings. To get more eyes on them, so you can sell them quickly and find more success. Rather than cold calling or using print advertisements, you can reach clients easier through social media. It can take care of your hard work, so you can focus on creating a pleasant customer experience.
Real estate agents are finding that social media is helping them find success and create more money-making opportunities. When you build a community of followers, your business brings more home-buying opportunities to people who see your ads. Community harbors great relationships that build trust, which is a big deal when selling houses to people. If you post success stories of customers you’ve helped find their dream home, it will show potential buyers your success so they can give you a chance.
Furthermore, social media is helpful when you want to target specific buyers in the real estate market. If you are looking for first-time buyers, you can target them in your ads and try to get their attention. When you want to target a different demographic, you can do that so you can try. Then sell homes to anyone that you want. Traditional print ads do not have the same ability to target people. Making social media ads a great way to target buyers and grow your business.
Social media offers measurable results and statistics that you can use to improve your profile and grow your following. These statistics will help you make the most of your social media by promoting your business in the right places at the right time. When using social media, there is always room to improve so you can reach more people. You can also keep an eye out on competitors and other market trends to stay successful in your industry.
Start Using Social Media
With all the benefits of social media, you can sign up on different platforms and start promoting your real estate business. All social media platforms have distinct features and tools you can use for your real estate brand to engage users and turn them into your followers.
Real estate agents are finding success for themselves when they are using Instagram to promote their listings.
Instagram’s ad service is proving successful for businesses because the lead conversion rate is substantial. When advertising your listings on Instagram, you can sell homes faster by getting more views compared to a traditional medium of advertising. With over one billion users on Instagram, your ads will get more impressions with the correct promoting tactics. Instagram is a great way to promote real estate listings and make the most of your social media marketing efforts.
Another platform that real estate agents are finding success on is Facebook.
Since Meta owns Facebook and Instagram, you get the same excellent ad service on this platform. You can promote listings with Facebook ads and start making more sales, just like with Instagram. The great thing about Facebook is that it creates a platform for the community around your posts and ads. You can interact with potential clients and use Facebook messenger to talk with more people. Interacting with buyers will help them trust you throughout their home buying experience, growing your business and revenue overall.
A surprisingly good platform for real estate listings, which is gaining popularity, is Pinterest.
Pinterest has not been known for its real estate features. This platform has slowly added more business tools that are proving helpful to the success of real estate agents. Pinterest has a specific listing service where you can showcase all your current house listings and promote them to everyone. Seeing listings is sometimes the push people need to purchase their dream home.
Start Managing Your Social Media
You can start managing your social media accounts to find success with Practina!
Practina is a social media marketing platform also available as an app for iOS and Android devices. With Practina, you can manage your social media accounts like Instagram, Facebook, LinkedIn, Twitter, and others from one dashboard.
As mentioned above, Practina’s MLS postings feature helps you save time on individually updating everyone about any status change because it automatically takes care of it. Practina improves your real estate social media marketing experience so you can focus on your business’ success.
