Some Important Things You Should Know About Business WiFi Marketing

WiFi marketing is one of the most effective strategies you can use to convert your business visitors into paying customers. If you don’t have Wi-Fi marketing solutions strategy in place yet, if you are offering your customers simple, unbranded Wi-Fi. So, you are missing a significant opportunity to grow your business. The benefits of Wi-Fi marketing and analytics are abundant in all industries. Most marketers tend to think of a business WiFi marketing platform simply as a solution that can automate marketing messages.

However, there is still a lot to use. In fact, you can literally take any store to the next level. Wi-Fi also offers several ways to differentiate yourself from your competitors by having faster speeds, better security, easier connectivity. The main point is that Wi-Fi is a bigger part of the customer experience. So, you need to take steps to ensure it leaves the impression you want. At the same time, as a small business with a physical location, you must look for new ways. To make your marketing more personal, targeted and efficient. Wi-Fi marketing solutions can help by targeting customers who are already visiting your location.

Let’s learn more about what goes into marketing through Wi-Fi and how your business can reap the advantages.

What Is The Role of Business Wi-Fi Marketing?

Wi-Fi marketing is a new form of digital marketing; it is innovative and adapts individually to each company. WiFi marketing allows you to send a message to your customers using Wi-Fi logins. This message could be welcoming them to your business. After your welcome as a new customer, or promoting offers and advertisements that your business would like to offer.

Wi-Fi marketing for business has endless possibilities and will optimize your perfect marketing strategy. Thus, a lot of customers need free Wi-Fi in businesses, 41% of millennials do not go to pub without Wi-Fi. Plus, 64% of consumers choose a restaurant because of the availability of Wi-Fi services. These statistics are shocking; however, they will only increase as the importance of Wi-Fi and digital technology increases.

Read on for a list of some strategies to successfully use Wi-Fi marketing and grow your customer base.

• Develop a Branded Wi-Fi

A big mistake many companies make is offering a simple Wi-Fi connection that does not mention the company in any way. Customers search for Wi-Fi, see store “X Wi-Fi network”, and connect to Internet without contacting the company in any way. To target your customers, you need to send them a specific URL when they want to join your Wi-Fi network. The URL should be branded with your business to remind customers that you are providing them Wi-Fi for free. So, that they will feel more engaged in making a purchase.

• Keeping Your Content of Website Fresh

Fresh and informative content is one of the main elements that attracts new visitors and prospects. Keep your content up to date. By posting a blog that includes the latest business news, key information from whitepapers, and current topics in your industry. New content will also help your website get found in search engines.

• Create Automated Marketing

Most business owners and operators don’t have the time to manually run email marketing campaigns. They may not accurately measure the ROI of individual campaigns. Automated marketing is one of the biggest benefits of Wi-Fi marketing for business. Allows marketers to compose a message. Thus, configure the system to deliver the message to specific customers if they meet the activation criteria.

• Offer Digital Coupons Over Wi-Fi

Offering free Wi-Fi is already a great way to make your business stand out. If you offer your visitors digital coupon as soon as they log into your Wi-Fi, you stand out even more. Once your customers are registered, you can redirect them to a unique URL. It gives them the option to redeem a digital coupon. Only your visitors using Wi-Fi get the offer, so they feel special and are more likely to buy from you.

• Capture Social Media Logins

Getting visitors to log in to your social media using your Wi-Fi can be very powerful. You can go for an advanced strategy, such as collecting visitor data to improve your business analytics. Also, a simpler approach, such as increasing likes on your Facebook page.

Whenever you create new content, launch a new product, or run a new campaign. Then, make sure to share it on the social media channels you are active on. There is no easier way to grow your customer base than to add value. Then let your customers promote your brand for you.

The Bottom Line
Marketing is one of the most fundamental aspect of running a business. If you want to gain more traffic towards your website and reach to a greater audience, you need to find out what works for you and what doesn’t. Business WiFi marketing plays a vital role in terms of gaining more customers as you don’t have to do anything extra. You can use your current internet connection and turn it into a powerful marketing tool by going for a professional wifi marketing service.