For CPG brands, making a connection with customers counts more than even providing quality products. The right custom printed shipping boxes increases the perceived value of your offered products and exhibit that your brand cares for its customers.
Consumer packaged goods are here to stay. With a lot of competition in the retail industry, spending on packaging is a wise marketing move. Customers sit up and take interest in an enticing brand image presented through exceptional boxes.
That is not it; exceptional boxes have led to a spill of unboxing vlogs depicting the excitement of customers over receiving pleasant packaging. With the right customization, your products can too become part of such videos and capture customers without spending a fortune!
Meanwhile, you can enrich yourself as to why customized shipping boxes are the best packaging mix for CPGs.
Branded shipping boxes make more difference
CPG is an expanded market sector. It consists of products with varying requirements and characteristics. How can brands ensure that the customers get them safely? Customized shipping units are built for specific products. Whether perishable, sensitive, or fragile, the products can be stored and transited damage-free.
Packaging that is in sync with your brand’s core values has a profound effect on customers. Since customers ordering online have no means to physically experience the brand, they excitedly look forward to receiving their orders. Sending CPGs in relevant yet quirky boxes make a bigger impact on customers’ shopping process than one can imagine! Apple enjoying a loyal fan following isn’t just a coincidence. It is a result of well-planned shipping boxes accentuating the customers’ enthusiasm for getting the ordered items.
Custom features instantly impress
Creative box appeal has the power to invoke emotions in customers before they even realize what the product is.
For example, when you think of luxury CPGs, premium textured boxes cross the mind. Similarly, everyday essentials come in fun designs and flashy fonts. Custom box features implement brand objectives in a visual manner. Customers tend to respond to graphics better than any other communication medium. CPG products line retail racks and radiate branding all the time. This makes it highly necessary that the packages are custom-created to capture maximum customer attention.
Research says that as high as 70% of customers make buying decisions at retail stores. CPG items that reach these stores in good forms are likely to encourage impulsive buying. Custom packaging makes it possible to entice passing-by shoppers to make an instant purchase depending on the brand projection.
Elevate sales numbers
All marketing antics try to achieve this. Growth in the CPG industry is dependent on repeat orders. And attaining this feat is not possible without workable multi-purpose packaging.
Customers don’t know if the new brand offers them the product requirements they are looking for. How can you possibly convince them of your brand? Simple. Just put it on the packaging. Customers take the brand at face value. They depict it to be as good as its packaging boxes. Especially for e-commerce, customers want their purchases to meet expectations. With so many variables to cater to, going for custom printed shipping boxes offers a comprehensive approach to branding.
Satisfied customers not just repeat their orders but also compel others to try the brand. A positive word of mouth makes a sturdier impact than all marketing tactics combined. The sales figures determine future growth and profit levels. And elevating them is possible by customizing the boxes to impress customers from the word go!
Creative box structures
One other aspect of CPG packaging that creates brand recognition is creative shapes.
What would rather please you; cosmetic products packaged in shabby and worn-out boxes or ones that come in innovative box designs? The latter we imagine.
Apart from the designs and printed content, the way the boxes appear also makes a huge difference. Shipping units can be made into one-piece-mailers, folding cartons, auto-lock boxes among other custom forms. The shapes relate the product nature with the packaging and in many cases can also save on extra material costs.
Since CPG is all about presenting the brand in unique formats, going for custom box shapes gels with brand goals. Customers attach value to innovative box features and the shapes rank among the top elements that gather a favorable customer response.
How to construct the ideal shipping units?
Now that you are aware of how the customized boxes help elevate CPG appeal and make shipping safer, it is time to crack the code of building such viable shipping units.
Evidently, the corrugated stock has proven to be the most reliable of the box material lot. Shaping it as required is also highly convenient. Pro box makers provide CPG brands with a buffet of custom options to pick from. However, the right choice must be made considering a few factors. These include:
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The customer base the brand desires to target.
How your boxes appear has a lot to do with the intended customer demographic and product nature. Colors, graphics, and overall box vibe must resonate with the customer preferences and the CPG items on sale. For instance, electronics boxes cannot be used for food packaging. The latter requires vibrant colors and relevant pictures to entice customers.
Identifying the core customer base is the key to cracking the right box appeal that makes a durable visual effect.
- The product dimensions
Shipping is costly and needs care. Customized boxes are capable of imbibing all seller specifications starting with the box construct. The weight of the boxes mustn’t add significantly to the shipping costs. Rather alterations must bring down material wastages and hence lower total costs.
Measuring the products works to determine the required box dimensions that keep the contents safe and makes shipping affordable. Marketing regimes work better when they fit into the set budgets.
Conclusion
Custom printed shipping boxes are increasingly being used in the CPG industry due to the limitless possibilities they present. You can get a brighter spot in the market with an alluring and retainable brand introduction.
