The weed industry continues to grow at a relatively fast rate. Marketing studies are now widely published that discuss weed industry trends and data. In this way, brands can keep up with the changing needs of the emerging market.

Recently, it has been found that a more significant proportion of women are entering the workforce. Adapting to shifts in the market is essential to a weed business, and we are here to share tips and advice. Click here and check out other products.

Women’s presence in the weed industry is growing

A pot industry news publication provided an in-depth look into a recent analysis by Seattle-based weed analytics company Headset. Study findings revealed the emergence of female user in the green market of weeds. Furthermore, on how their purchasing habits differ from men’s based on info and analysis from the emerging industry via consumer platforms.

• The greater the likelihood that a man will purchase flowers in all four states. Women spend only $36.30 of every $100 on flowers, whereas men spend $43.90
• Pre-roll purchases are more likely to be made by women in each of the four states.
• In most states, women prefer vape pens compared to men.
• In addition to beverages, capsules, tinctures, and topicals, women spend more on weed-infused products.

Trends In Ads

Retailers tend to look to weed trends when advertising products. The data on the growing number of women purchasing weed will indeed have an effect. The majority of consumer purchases in the U.S. are made by women, though the group represents just half the population.

Legal pot market projections only suggest continued growth, and spending power is expected to increase accordingly. They now represent 33.6% of the weed market, up from 32.7% last year.

Differential characteristics of weed use among women

The New Frontier Data report released in 2017 provided additional insight into what motivates women to use weed. Men often seek weed for social gatherings and leisure. However, women are much more likely to be interested in exploring weed’s wide range of wellbeing-improving effects.

Cannabis is used by 45% of respondents to reduce stress, 38% to relieve anxiety, 35% to improve sleep quality, 31% to cope with chronic pain, and 14% to prevent nausea. Women can also use pot to help relieve their menstrual pain and boost their sexual function.

Feminist weed catering

Weed industry that hire women

A retailer or brand can market to this growing group of consumers in several ways. Women may feel more relaxed making weed purchases at stores with diverse staff members. Moreover, to a visible commitment to social drives and improving overall profit margins.

Benefits and sustainability are the main focus

Sustainable weed businesses will likely attract female customers with green-friendly marketing campaigns materials since women value sustainability more than men. It is also important to emphasize the benefits of specific weed products in ads. Females often use weed for medical help rather than simply for the “high” effects of THC found in weed.

Menopause and PMS are other symptoms alleviated by CBD. Another way weed shops can attract female customers is to stock CBD products that focus on health and wellness. To engage women in the marketplace. Moreover, brands need packaging that discusses how products may help maintain hormonal balance or mitigate unwanted symptoms.

Bottom Line

Markets looking to cater to the growing number of weed women can also consider retail plans that highlight products that appeal to women.