How To Successfully Launch Your New Product

Step 1: Product Development

First, you need to decide what kind of product you are making and how it will be packaged. Consider if your product is liquid or solid and what kind of dispenser it might need. For example, you might use lotion pumps for bottles as your skincare line that come in various sizes or colors. If it’s a perishable item, you will need to consider proper seals and lids to keep the item fresh. In this case, glass jars or resealable foil packets may be more ideal for gummies or candy. Once you know what kind of packaging you need, you can find a reliable source to order the materials from.

Step 2: Label Design

As your product is being developed, you will need to design your product label to put on your bottles and product packaging. Some product manufacturers will provide a label template for you to use and build your own label with. If you are not provided with one, make sure to carefully measure your product for the correct label size and verify it can be printed and cut to that size in production. Your label should reflect your brand’s image while meeting any required standards set in your industry like a nutritional facts panel, particular health warnings, or disclaimers.

Step 3: Prepare to Launch

Once your product is designed and ready to produce, it’s time to prepare your inventory and place your order. You will need to take into consideration any minimum order requirements set by your manufacturer and how much stock room you have available to hold inventory. Start advertising early to create hype around your product launch and take pre-orders if possible. Create a clear timeline as to how long it will take to ship your finished product, to when you want to launch the product to your customers.

With everything set in motion, the only thing left to do is get excited about launching your new product.