Top 10 SEO practices for product pages to boost your eCommerce sales (up to 200%)

Introduction

Before we dig into the top 10 SEO tips that you can follow for your product pages to boost sales, it’s very important to understand what product pages are. 

A product page is a web page that assists clients in deciding what to buy. It covers a variety of specifications and features to assist in answering inquiries, providing reviews, comparing products, and facilitating the purchasing process.

Some of the brands that have amazing and catchy product pages include Love Hair, Pilgrim, Leesa, and Johnny Cupcakes.

10 SEO Practices for Product Pages to Boost Sales

Now, when you know what product pages are, it is the right time to discuss the top 10 SEO practices that you can follow for your product pages. 

1. Implement a Keyword Strategy

The cornerstone for product page optimization is keyword research. Always use product-focused themes that users are searching for while conducting keyword research. Don’t get too caught up with the volume.

Consider relevancy and what will truly convert instead. Use data from other channels, such as paid search, in your keyword and topic research, and use high-click-through-rate (CTR) ad copy in meta descriptions.

Because you want to sell the things on your site, make sure your landing pages are optimized for searchers who are ready to make a purchase.

Due to the particular nature of their search, someone seeking a specific product like “Series S60l & Expression E52 paintbrush” clearly indicates they are ready to purchase it.

2. Always be consistent in all parts

Elucx may be succeeding by providing content in two languages at the same time, but as you can see, not all of the content on the page is available in both languages. That’s inexplicable.

All aspects of your eCommerce site, from design to content, should be consistent. If your company has a unique or hilarious tone of voice, it should be reflected in all of your website’s content. Some elements of your site should not read in the same tone as your brand, but others should sound different as well. Other branding ideas include:

• Promote high-quality goods.
• Carefully select your target market.
• Choose your product distribution carefully.
• Make sure your design elements are in line with your company’s image.
• Market in venues where your target market congregates.
• Make contact with influential people.

Additionally, hiring an eCommerce copywriter to assist you with product descriptions on your website may be a sensible investment, particularly if you lack the time or abilities to do so.

Hire a competent web developer to assist with your store’s design, unless you’re one yourself, to guarantee that your site’s information architecture is consistent.

3. Include as many products reviews as possible

Customer reviews are an important part of optimizing eCommerce product pages. They have the ability to boost both your rankings and boost sales.

Furthermore, consumer feedback is classified as user-generated content (UGC), which is one of Google’s ranking factors.

You can use dedicated plugins to collect and post reviews. Yotpo, for example, can be used if you sell on Shopify. Alternatively, you may use Getform to construct a fast post-purchase survey that you can send to your consumers after they’ve made a purchase.

4. Include the Frequently Asked Questions section on your page

It is critical to have high-quality content that fits the needs of users in order to rank well in SERPs.

Your bounce rates will be high if consumers do not find your material valuable, and buyers may not buy from you.

The majority of category and product pages are lacking in optimized content and lack a FAQ section with structured data.

Instead, they rely on user-generated content (UGC), which is a miscalculation.

Let’s say I have a product inquiry and don’t want to speak with a chatbot or call customer service.

If the brand in issue has created a FAQ section with answers to frequently asked questions, I – and other customers like me – can quickly locate the information we need.

As a result, the brand is able to sell more products.

 

5. Optimize URLs

The product URL is the first piece that requires your attention.

Although it isn’t the most important ranking criteria, having properly optimized product URLs is advised for a variety of reasons:

 

• It’s simpler for search engines to comprehend.
• It is simpler for humans to understand.
• It helps with readability, especially when you (or someone else) provides a URL to one of your items in a forum or a comment.
• Consider the following scenario:

 

Okay, a simple question. Which of these URLs looks and describes the product better inside it? The first one, right? Because it’s so simple for you and also for Google to understand that this URL is a product page of Samsung Galaxy Note 20.

So, it is a lesson learned. Always optimize your URLs and keep it simple to understand.

6. Optimize your meta titles for search engines

Always, and I mean always, optimize your meta title and descriptions for search engines. This is the basic

When you search for something, a lot of google search results appear on your screen. The first thing that appears for every search result is their meta titles, meta descriptions, and URLs. It is like the first impression of your website before your website is even opened. 

7. Optimize images and videos on your products page.

Product image is one of the most significant selection elements for most customers. As a result, you should only utilize high-quality photos that display your goods from several angles.

Make sure your images load quickly (it’s one of the most important SEO performance metrics) and include alt-text with your goal keywords to improve your product page SEO.

Also, consider including product videos. Videos not only transmit the message more effectively, but they also encourage viewers to stay on the page longer. You could even want to put videos first in the carousel, given that both engagement and session time is crucial ranking considerations.

8. Add High-Quality Images/videos

High-resolution photos are pleasing to the eye and can persuade customers of your product’s quality. In a photo gallery, provide several photos of the product in various situations or viewpoints.

Videos should not be overlooked. Customers are 64 percent to 85 percent more likely to purchase from you after watching a video, and they increase average order value by as much as 50 percent. Include films that address common consumer queries or demonstrate how to utilize the products.

There are a lot of tools out there that you can use to maintain the quality of your product images and videos. Considering using PIM software would be a wise option to go with. A PIM software allows you to keep track of your image data quality by giving standards recommendations that you can follow to make sure that your product images are high quality and up to mark. 

 

9. Improve your website speed to boost sales

Your product pages must not only be desktop-friendly but also mobile-friendly.

People despise having to wait. It costs money to wait for a page to load. Every second matters in today’s mobile-centric environment. Even more so if you spend a lot of time and effort in the first place trying to attract that potential customer to your product page. Google, like the rest of the world, expects a speedy page.

As a result, you’ll see a rise in sales, income, and pages per session, as well as a competitive advantage.

Fast-loading web pages deliver your content in front of your target audience more quickly and create a better user experience.

Therefore, your bounce rates will also be reduced.

10. Keep your seasonal pages even when the peak period is over.

This is a common blunder that I see companies make.

If you have a seasonal product page that has accumulated rankings, traffic, and revenues over time, don’t remove it.

It may appear logical to eliminate seasonal pages because they are unused for most of the year.

If you do this, though, you will be faced with the same uphill battle every year: regaining the authority your site needs to rank for seasonal terms.

It will almost certainly be too late by the time you do this each year.

Amazon is an excellent example of how to do this well.

They have a specific Black Friday URL (https://www.amazon.com/Black-Friday/) that is only getting more popular with the passage of time.

 

As the peak Black Friday season approaches, Amazon can alter the page.

11. Support pages with backlinks.

For eCommerce, links are still a game-changer of SEO.

Brands frequently create connections to their homepages and category sites but overlook product pages.

These pages, on the other hand, can rank – particularly for longtail keywords with high buy intent – and so significantly increase income and boost sales.

To boost exposure and performance, you should always support product pages with initiatives such as internal links and even paid social.

Conclusion

That’s it. These are the top 10 best practices that every popular brands follow for better search engine optimization. This does not mean that these are all the practices that guarantee success, but with these practices, you would definitely start getting higher organic discovery and more relevant traffic on your website and product pages.