What Is Google My Business & Why Do I Need It
Google My Business (GMB) is a web-based business management tool that allows businesses of all sizes to keep track of their business information, including location, hours, contact info, and more.
If your business relies on online visibility and customer service offerings, then you’ll need GMB in order to manage your listing optimally.
Not only can GMB help you with SEO ranking monitoring and email marketing automation; but it also offers valuable analytics for search engine ranking tracking as well as social media engagement reporting.
What is Google My Business?
Google My Business is a business management tool that was first introduced in 2014. The idea behind GMB is to make it easier for businesses of all sizes to keep track of their business information, including location, hours, contact info, and more.
GMB allows businesses to optimize their listing in search results pages (SERPs) as well as manage email marketing campaigns and social media engagements. In addition to SEO ranking monitoring and social media analytics reporting, GMB also offers valuable insights into customer service metrics such as response time and satisfaction levels.
How to use Google My Business for local marketing?
There are a few ways that you can use GMB for local marketing.
One way is to keep tabs on your business’s location in search results pages (SERPs). By monitoring your listing and making necessary changes to improve SEO rankings.
You’ll be able to attract more customers from local areas. Additionally, using email marketing automation tools such as MailChimp or Hootsuite will allow you to target potential customers based on their location and contact information. You can also artmentalize your social media outreach by targeting specific geographies with regional reach campaigns.
How to set up a Google Business Profile?
To set up a business profile on the Google My Business website, you’ll first need to create an account. After creating your account, you’ll be prompted to add information about your business, such as location and hours of operation.
You can also add contact information and photos for your listing.
Next, you will need to determine whether or not GMB is right for your business. If GMB isn’t currently being used by your business, then it’s best to skip setting up a profile at this time.
However, if GMB is already being used by another business in the area ( usually because the business owner is affiliated with Google), then you will need to account for this and make necessary adjustments in your listing.
Once all of the information has been added, you’ll be able to preview and publish your profile. You can also email customers directly from GMB if you’d like them to subscribe to your newsletter or follow along on social media.
Step 1: Sign in to Google Business Profile Manager
If you don’t already have an account, create one now. You will need this information to set up your business profile on the GMB website. Once you have created your account and logged in, follow these directions:
Step 2: Add Business Details
In order to add business details to your Profile, first make sure you are signed in and click the home button at top of the screen (2nd from right). From the “My Sites” section on the left-hand side select “Google My Business”.
If it is your first time registering for a business with Google my business.
Step 2: Add your business
A business profile on Google my business allows customers to find and contact your business online. You have the following options when setting up your business profile:
– Add a location
– Add hours of operation
– Enter contact information
– Upload photos and videos
– Add a description of your business
If you have never created a business profile before, follow these instructions to get started:
– Click on the “New business” button (1st from left)
– Enter your name, address, and phone number
Step 3: Enter your location
You will need to add your business location in order for customers to find you. You can enter a physical address, or use Maps to find the best place for your business.
If you are adding a location outside of Dubai, be sure to consult Google’s Local Business Policies.
To add information about hours of operation and contact information: select “Operating hours” from the drop-down menu on the left-hand side and/or click on “Add info”.
You can then enter pertinent information such as phone number, email address, website URL, etc. If you would like customers to be able to leave reviews or testimonials on Google my business, you will need to add “Upload photos and videos” under the “Add info” menu.
You can then upload images of your business location, exterior signage, and even product/service samples. Finally, you will want to write a brief description of your business under the “Description” field.
Step 4: Enter contact information
If someone needs to reach out to your business for any reason- whether it’s customer service or tech support- they can do so by emailing or calling the information you have listed under “Contact information”. You can also add social media links (if applicable) and business hours if you would like to offer customers more information about your business.
Step 5: Review and publish your profile
Once everything is complete, click on the “Publish” button at the top of the page. Your profile will now be live for visitors to see!
Step 5: Verify your business
Once your profile is published, you will want to verify it. This process will help us ensure that your information is accurate and up-to-date. To do this, simply click on the “Verify business” link at the top of the page and follow the steps requested. If everything looks good to us, you’ll be good to go!
Step 6: Customize your profile
If you would like to make any changes to your business profile- such as adding new information or tweaking the formatting- simply click on the “Edit” link next to your name and follow the instructions.
Now that you’ve published your Google my business profile, it’s time to start attracting customers! There are a number of strategies you can use in order not only to reach potential customers but keep them happy once they’ve made contact with your business.
Here are a few tips: Offer great customer service: No business is successful without good customer service- and google my business makes it easy for customers to contact your business directly. Make sure you have a well-oiled customer support system in place so that customers can get the help they need quickly and efficiently.
Make your website easy to navigate: Customers want an effortless experience when contacting your business, which means making sure all of your information is easily accessible on your website. Use clear, concise wording throughout the site to make navigating a breeze for potential customers.
How to manage your Google My Business profile with Redspider Web & Art Design?
Sign into Google My Business by going here and clicking “Add a business” on the left-hand side of your page, or selecting “Businesses” from the navigation bar at the top. You’ll see an option that says “Add New Business”. Click that.
Fill out all of the necessary information about yourself (or your company) and click next until you get back to this screen where you can see what other features/apps are available for free or paid subscriptions with Hootsuite as well as add more content like photos/videos etc.
Advanced Tip for Tracking Organic Traffic from Google My Business in Google Analytics
If you would like to track organic traffic from google my business in google analytics, there is an added step that you will need to take. To do this, first, create a conversion tracking pixel on your website and link it back to your Google My Business profile. Once you have accomplished this, add the Google My Business campaign driver to your google analytics account and set up a daily report for “Conversions” with a column for “Organic.”
Google My Business is a free service from Google that helps you create a local listing for your business on Google Maps, Google Search, and Google+. It’s an easy way to connect with customers who are searching for local businesses while they’re looking at maps or searching through their devices.
It’s also helpful if you run a business and want to give customers the chance to leave reviews of your services or products. You can add photos of what’s available at the place where people go when they visit you so that people know what they’ll find when they walk in there.
Create Google My Business SEO
If you are looking to improve your Google My Business (GMB) SEO, here are some tips that can help:
1. Use keyword research to identify the right keywords for your business. Try using a tool like SEMrush or Google Adwords Keyword Planner to get started. Once you have a list of potential keywords, it’s important to focus on targeting those that are relevant and likely to result in clicks from search engine users interested in what you offer.
2. Make sure your website content is up-to-date and well-written. This will help attract more website visitors, including those who are looking for information on your industry or product.
3. Make use of external links to bolster your online presence. By linking to reputable websites and other businesses in your industry, you can help attract more organic traffic from search engines.
4. Strategize around potential Google My Business penalties by following best practices for website optimization and compliance with Panda/ Penguin update announcements (if applicable). Improving site performance through these measures will often mitigate any possible consequences from Google’s algorithm updates.
How to Improve Your Google My Business Optimization for SEO?
There are a few things you can do in order to improve your Google My Business Optimization for SEO.
1. Focusing on Keyword Research
Before you start optimizing your site, it’s important that you conduct keyword research. This means identifying the specific keywords and phrases that customers might use when searching for businesses like yours online. Once you have a list of target keywords, it’s time to create some content around those terms that will help rank higher in search engine results pages (SERPS). You can also utilize tools such as the Google Adwords Keyword
Find & Fix Duplicate Google My Business Listings
Ensuring that your Google My Business listing is accurate and up-to-date is essential for optimizing your site’s SEO. If you have multiple listings with the same address, phone number, or other information, it can muddy the search results and influence potential customers toward businesses they may not want to visit.
To help reduce the risk of duplicate listings, open Google My Business Settings > Listing Preferences > Quality Checker (on desktop). This will flag any incorrect data in your business information and allow you to correct it. Once corrected, click Save Changes at the bottom of the screen.
Why Do Duplicate Listings Matter?
Duplicate listings can harm your site’s ranking and visibility in search engine results pages (SERPs). When potential customers encounter more than one business with the same information online, it becomes more difficult to distinguish between them. This can lead to lower click-through rates (CTRs) and fewer conversions.
How Can I Avoid Duplicate Google My Business Listings?
There are a few ways you can avoid having duplicate listings on Google My Business:
- Check your business information regularly for accuracy: Make sure all of the data in your listing is accurate and up-to-date. If you find any incorrect information, click Save Changes and correct it.
- Remove outdated or duplicate listings: Once your business data is verified and updated, remove any outdated or duplicate listings from Google My Business. This will help improve your site’s visibility in search engine results pages (SERPs).
- Follow Google My Business guidelines: When creating your listing, follow the Guidelines for Writing a Good Description and Adding Photos. These guidelines help ensure that your listing looks consistent across all languages and regions.
Takeaway
- Google My Business is a free and easy way to manage your business on Google.
- It’s a great way to reach customers and grow your business.
- You can create a listing, add photos, list your business hours, share information about your business, and more.
Questions:
How does Google My Business help small businesses?
Google My Business helps small businesses by providing them with a platform to easily create and manage their business profile. This profile can then be used to target potential customers through search engine results, as well as social media platforms. Additionally, Google my business provides helpful tools such as Verification, which helps make sure information is accurate and up-to-date. Overall, using Google my business gives small businesses the ability to reach potential customers in the most efficient way possible.
Hire a Website Design & SEO agency in Dubai
Dubai Website Design Company is one of the most important business centers in the region, as it offers a fertile ground for businesses looking to expand their operations. Regardless of size or industry, Dubai has businesses that can help your business get online and take its presence on the regional and international stage.
It’s a great website to add to your business. It gives you the ability to grow and expand your reach, while also giving your customers access to all of your information in one place. You can call or email someone on the phone, but they don’t always have access to this information when they contact you. With Google My Business, anyone who wants more information about what’s going on at your business will be able find it quickly and easily online.
