Why Should Doctors Use Pay-Per-Click (PPC) Services?
Niche businesses, such as physical therapy clinics or doctors, compete for potential consumers’ attention online and offline. With the increase in mobile searches, it’s more crucial than ever to be visible on the search engine results page to attract relevant customer traffic. Pay-per-click (PPC) advertising campaigns or services are one technique to get found in search engines without waiting for the long-term effects of SEO effort.
When you buy PPC internet adverts, you pay a modest cost each time a patient clicks on your ad. Other paid advertising methods to include CPM, or cost-per-thousand advertising, in which you pay based on how many times your ad appears rather than how many times it is clicked. PPC advertising for the healthcare industry is available on both search engines and social media platforms, but the cost and efficiency of each differ. Google advertisements, for example, can deliver a lot of traffic to your site if done correctly, but they can be more expensive than other search engines.
Although social media platforms like Facebook have lower click-through rates, the targeting tools make them highly successful. Users on social media, for example, aren’t looking for you or your services, yet they’ll see your adverts as they scroll through their feeds. Patients on social media are more likely to talk with friends and relatives than schedule an appointment with the doctor. Although they may not become patients right away, your advertisements improve their awareness of your practice.
Reasons To Choose Pay-Per-Click (PPC) Services
Brand Recognition And Awareness
While pay-per-click services aren’t directly linked to increased click-through rates or traffic, studies suggest that running PPC ads alongside good search engine rankings can result in higher click-through rates or traffic, mainly when you’re occupying more search engine real estate. According to Marketing Land and Vantage Local, firms that used PPC as a marketing medium saw a 63 percent rise in brand awareness.
Furthermore, people who see the ads online form stronger associations with the brand in offline mediums (meaning you can improve the results of your offline ads as well). Once an association with a brand is formed, results have shown a dramatic 300 percent increase in traffic to the brand’s website.
Lead Conversion
One of the most significant advantages of a PPC ad is that it puts your clinic name and unique selling propositions in front of an audience almost soon after launching your campaign. Unlike SEO, where you must wait for the accumulated value to improve your site’s rating, PPC ads will begin to appear instantly – as long as you stay within your budget. You can also display ads to mobile, desktop, and tablet consumers, which is a lot more than you can with traditional media buys like television, radio, or print.
But don’t panic – with the appropriate PPC agency for doctors, you’ll be able to keep your costs down to a minimum. Compared to other forms of traditional advertising you might be employing to market your practice, PPC ads can be less expensive than you think.
You can do the same thing for your clinic by directing visitors to a contact form, a testimonials page, a landing page dedicated to a particular marketing promotion for new patients, or even your phone number.
Potential to Increase Phone Inquiries
PPC ads can be geo-targeted to match what a potential patient is looking for and by city, state, or zip code. You may develop an attractive ad copy for your Pay-Per-Click (PPC) advertising to get more clicks, but you can also click to call ad extensions to get phone appointment inquiries from your ads. That’s a valuable tool, especially for patients who are looking for information on their phones. For any local business, the click-to-call ad extension is a requirement.
According to xAd’s Mobile-Local Search research, 6-8 percent of mobile users are more likely to click on PPC ads that feature phone numbers, and 52 percent of individuals who click on PPC advertising on mobile still call the advertiser — that’s a large percentage of your audience you need to be collecting.
Choosing Appropriate Keywords
Select the search terms for which you want your adverts to appear. This, like your budget, should be a deliberate approach. Google Keyword Planner can assist you in locating relevant search terms for your medical practice as well as recommending bid rates for each word.
It’s critical to fine-tune your keywords. It may seem easier just to let your campaign run its course, but you’ll want to keep updating your search phrases for the best results, removing ones that aren’t working and adding ones that are. You might also wish to include negative keywords to assist your advertising in performing better.
Better Targeting Options
One of the most significant advantages of Pay-Per-Click (PPC) services can be helpful to doctors for brand recognition and awareness, lead conversion, to increase phone inquiries. Go through an article to know the benefits of PPC in detail. is that your message will be shown in front of actively looking for your services. You’ll be able to reach your particular target market because online ads have so many targeting choices.
Instead of sending out fliers to everyone in the neighborhood in the hopes that someone who needs your services may see one, you’ll be reaching out to patients who are actively looking for your assistance. This increases your chances of success while also giving your target market the best chance of discovering you when they need you!
Final Thoughts!!!
Give PPC a shot if you’ve been stuck in a marketing rut. Getting guidance from a PPC professional — or having adequate training — can get you on your path to successfully advertising with a tailored and proactive approach, even if it takes a few times with trial and error.
